Marketing and Supply Chain News

March 04, 2024

Students competed in 20-minute sales scenarios where they showcased their skills to pitch Dell Small Business products to corporate buyers in simulated role-plays.

Congratulations to our 2024 winners!

February 13, 2024

If most people are engaging in healthy behaviors, such as eating a healthy diet or exercising regularly, that information can be used to motivate others to also engage in those behaviors. But when the reality is that most people don’t engage in healthy behaviors, how can consumers be...

January 10, 2024

Discover the game-changing career journey of Carissa Garcia, leveraging her background as a top Indiana high school basketball player and the insights gained from Gatton's Master of Science in Supply Chain Management. From the court to the corporate world at Valvoline, her story shows the impact of sports and education on professional success.

November 29, 2023

It’s an iconic episode of "Seinfeld" — Jerry tries to return a jacket and when asked why, he replies, “spite.” In fact, he goes on to explain, he didn’t care for the person who sold it to him. Unsurprisingly, the salesperson states...

November 20, 2023

‘Tis the season to shop, and we’re just four days away from one of the biggest shopping events of the year. Black Friday is marked by scores of stores offering discounted merchandise marketed as “steals.”

September 19, 2023

Dr. David Hardesty and Dr. Jonathan Hasford, Gatton MBA and Ph.D. Marketing alum, took the stage to share their invaluable wisdom and experiences at the 2023 Summer AMA Academic Conference.

August 16, 2023

The Gatton College is home to many talented Kentucky student athletes, two of whom showcased their talent on the National stage at the U.S Women’s Amateur Championship...

July 17, 2023

Skilar Brooks, sophomore, is a national 2023 recipient of the Carl C. Williams Information Technology Senior Management Forum (ITSFM) Foundation Scholarship.

June 28, 2023

To reduce unnecessary fees paid by investors, show how mutual fund expenses compare to each other. Adam Craig's new paper, "A Picture is Worth a Thousand Dollars: Visual Aids Promote...

May 30, 2023

Congratulations to Brian Murtha who was recently appointed an Associate Editor at the Journal of Marketing. He also received an Outstanding Associate Editor Award at the Journal of the Academy of Marketing Sciences