David Hardesty, Ph.D,Gatton Endowed Chair and University Research Professor, has been selected to receive the prestigious Lifetime Achievement Award from the American Marketing Association's Retail and Pricing Special Interest Group.
Ever feel like research is missing the big picture? A lot of experimental studies only scratch the surface, tackling a few variables at a time because of limited resources. Enter the Taguchi approach—a smart, efficient way to dig deeper and test many factors at once. Gatton faculty members Jordan Moffett and Dan Sheehan recently had their paper, "The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice" published in the Journal of the Academy of Marketing Science.
Michael Jenkins won runner-up in the Bill Bearden Award Competition from the Southeast Marketing Symposium for his paper, "The Small GAIM: How Generative-AI Marketing Impacts the Social Embeddedness of Small Brands." He recently presented his paper at the annual CB CLIK Conference held at the University of Louisville.
Imagine two companies that produce clothing – one uses 50% less water in manufacturing than the industry average, and the other disposes 50% less water than the industry average.
We are excited to announce the Gatton College of Business and Economics hosted its Fifth Annual Sales Competition. This competition allowed students to engage in 20-minute sales scenarios, where they showcased their skills to pitch Dell Small Business products to corporate buyers in simulated role-plays. A panel of corporate sales professionals evaluated contestants based on their sales techniques, communication skills, and overall performance.
If most people are engaging in healthy behaviors, such as eating a healthy diet or exercising regularly, that information can be used to motivate others to also engage in those behaviors. But when the reality is that most people don’t engage in healthy behaviors, how can consumers be motivated to start? New research by Aaron Garvey and colleagues finds that promoting increasing adoption of healthy behaviors, even when a majority of the population doesn’t engage in them, may hold the answer.
A Competitive Edge in Supply Chain
As one of Indiana’s top high school basketball players, Carissa Garcia understands the importance of a strong team and a systematic approach to the game. “In basketball, if you have a team full of great guards but your posts lack the necessary skills needed, other teams will scout this and quickly realize that is a weakness to help them win,” she explained.
LEXINGTON, Ky. (Nov. 29, 2023) — It’s an iconic episode of "Seinfeld" — Jerry tries to return a jacket and when asked why, he replies, “spite.” In fact, he goes on to explain, he didn’t care for the person who sold it to him.
Unsurprisingly, the salesperson states that “spite” isn’t an acceptable condition for a refund.
Maybe Jerry was a bit too honest.
But you ever been caught in a similar situation — wanting to return an unwanted item for an unjustified reason?
LEXINGTON, Ky. (Nov. 20, 2023) — ‘Tis the season to shop, and we’re just four days away from one of the biggest shopping events of the year.
Black Friday is marked by scores of stores offering discounted merchandise marketed as “steals.”
Yet, this year, many consumers are opting to get their shopping done before Thanksgiving — suggesting they may not find the sales event as beneficial as in the past.
You might also be wondering, are Black Friday deals worth the hype?
Dr. David Hardesty and Dr. Jonathan Hasford, Gatton MBA and Ph.D./Marketing alum, took the stage to share their invaluable wisdom and experiences at the 2023 Summer AMA Academic Conference. They thoroughly explored the intricacies of navigating the job market. From strategies for excelling in proposal defense to crafting compelling application submissions.
