Assistant Marketing Professor, Alexis Allen, along with researchers from the University of New Hampshire, Texas A&M, and FSU published a new paper in the JM that examines the effect among salespeople of three negative personality traits – Machiavellianism, narcissism, and psychopathy.
This event recognizes Gatton faculty who have received recognition and awards for outstanding teaching and research.
A paper co-authored by Haipeng (Allan) Chen has been accepted for publication in the Journal of Consumer Psychology. The paper examines how consumers neglect the cumulative effect in processing sequential changes.
Researchers from the University of Kentucky's Gatton College of Business, University of Technology Sydney, and University of Illinois-Chicago published a new paper in the Journal of Marketing that examines the customer response and satisfaction implications of using AI agents versus human agents.
A paper co-authored by Allan Chen, Professor and Marketing Department Chair, has just been accepted for publication by Management Science. Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions.
In a recent WalletHub feature, Allan Chen, Gatton Endowed Chair in Marketing, offers money-saving advice and insight on factors that affect holiday spending. To help consumers avoid post-holiday regret, WalletHub also calculated the maximum holiday budget for each of 570 U.S. cities.
The saying goes, “it’s the most wonderful time of the year,” but massive supply chain disruptions are leaving shelves empty and raising prices for what’s in stock. Marketing and Supply Chain professors Carol Chavez and Corinne Hassler help shoppers make the most of the holiday season.
Supply chains that were disrupted during the global health crisis are still facing huge challenges and are struggling to bounce back. Carol Chavez, Associate Director of Supply Chain Outreach and Corporate Engagement...
John Peloza's paper with Mirella Kleijnen and Anna De Visser-Amundson, has been published online in the Journal of Marketing Research.
Meike Eilert recently contributed to a New York Times story.