A paper co-authored by Allan has just been accepted for publication by Management Science. Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions Abstract It is generally acknowledged that sunk cost bias leads to sub-optimal decisions such as escalation of commitment (Staw 1976).
In a recent WalletHub feature, Allan Chen, Gatton Endowed Chair in Marketing, offers money-saving advice and insight on factors that affect holiday spending. To help consumers avoid post-holiday regret, WalletHub also calculated the maximum holiday budget for each of 570 U.S. cities.
The saying goes, “it’s the most wonderful time of the year,” but massive supply chain disruptions are leaving shelves empty and raising prices for what’s in stock. Marketing and Supply Chain professors Carol Chavez and Corinne Hassler help shoppers make the most of the holiday season.
Supply chains that were disrupted during the global health crisis are still facing huge challenges and are struggling to bounce back. Carol Chavez, Associate Director of Supply Chain Outreach and Corporate Engagement...
John Peloza's paper with Mirella Kleijnen and Anna De Visser-Amundson, has been published online in the Journal of Marketing Research.
Meike Eilert recently contributed to a New York Times story.
A paper co-authored by Allan Chen has been accepted by the Journal of Consumer Research, a UTD journal.
In a forthcoming Journal of Marketing article, David Hardesty and colleagues examine how emotional confidence is needed along with emotional intelligence to be successful in sales.
Allan Chen received the Outstanding Reviewer Award from the Journal of Marketing.
John Peloza’s B&E 327 Global Scholars class supported social enterprise organization Black Soil through an experiential learning project.