Marketing and Supply Chain News

July 17, 2024

The Miss America Kentucky competition is the official preliminary pageant to the Miss America title. We are proud to add Gatton students - Elizabeth King and Anneli White to that list.

July 10, 2024

Michael Jenkins won runner-up in the Bill Bearden Award Competition from the Southeast Marketing Symposium for his paper, "The Small GAIM: How Generative-AI Marketing Impacts the Social Embeddedness of Small Brands." He recently presented his paper at the annual CB CLIK Conference held at the University of Louisville. 

May 06, 2024

In a significant recognition of academic achievement and impact, the college proudly reveals the recipients of its Teaching and Research Excellence Awards.

April 18, 2024

The University of Kentucky’s Gatton College of Business and Economics recognized five remarkable alumni at its annual Alumni Hall of Fame. This prestigious lifetime award recognizes Gatton alumni who have...READ MORE

April 01, 2024

Imagine two companies that produce clothing – one uses 50% less water in manufacturing than the industry average, and the other disposes 50% less water than the industry average. Some might say these two represent the same environmental impact, but consumers react differently when they hear...

March 10, 2024

Students competed in 20-minute sales scenarios where they showcased their skills to pitch Dell Small Business products to corporate buyers in simulated role-plays.

Congratulations to our 2024 winners!

February 13, 2024

If most people are engaging in healthy behaviors, such as eating a healthy diet or exercising regularly, that information can be used to motivate others to also engage in those behaviors. But when the reality is that most people don’t engage in healthy behaviors, how can consumers be...

January 10, 2024

Discover the game-changing career journey of Carissa Garcia, leveraging her background as a top Indiana high school basketball player and the insights gained from Gatton's Master of Science in Supply Chain Management. From the court to the corporate world at Valvoline, her story shows the impact of sports and education on professional success.

November 29, 2023

It’s an iconic episode of "Seinfeld" — Jerry tries to return a jacket and when asked why, he replies, “spite.” In fact, he goes on to explain, he didn’t care for the person who sold it to him. Unsurprisingly, the salesperson states...

November 20, 2023

‘Tis the season to shop, and we’re just four days away from one of the biggest shopping events of the year. Black Friday is marked by scores of stores offering discounted merchandise marketed as “steals.”