Congratulations to Brian Murtha who was recently appointed an Associate Editor at the Journal of Marketing.
The economy of tomorrow will require business leaders to consider how societal and environmental impacts complement the bottom line. These impacts can expose companies to risks, but more importantly, they can present compelling opportunities to create new value and markets.
The 13th annual Supply Chain Forum, “Driving Supply Chain Performance with Data Science and Digitalization,” brought over 160 attendees to share and engage with supply chain students and professionals.
Haylie Paulin was chosen as the Gatton Oustanding Senior in Marketing. While at UK and Gatton, Haylie has completed internships with PepsiCo – Frito Lay and Masks for Love LLC. She has worked in the TeleCats office, as a teaching assistant for MKT 300 and with the student-run marketing firm on campus, Grehan Associates.
We are excited to announce the Gatton College of Business and Economics hosted it's Fourth Annual Sales Competition. Student contestants competed in a 20-minute sales competition and were judged by corporate sales professionals on their performance. The competition consisted of students selling Dell Small Business products to a corporate buyer in a 15 – 20 minute role-play.
Haoying Sun's publication titled "Supply Chain Planning: A Case for Hybrid Cross-Docks” won the 2022 Best Paper award at Omega: The International Journal of Management Science.
LEXINGTON, Ky. (Nov. 22, 2022) — It’s coined “the most wonderful time of the year” — the holiday season is in full swing and with that comes the hustle and bustle of holiday shopping.
During the months of November and December, the economy relies heavily on consumer spending.
In recent years, the COVID-19 pandemic has resulted in more shoppers tightening their budgets. Now, with inflation and supply chain challenges, many are left to wonder: will this trend continue?
Brian Murtha's paper, "Secondary Selling: Beyond the Salesperson-Customer Dyad," with Molly Burchett, Gatton Ph.D.
Gatton College of Business and Economics’ MS Supply Chain Management Program (MSSCM) cohort just completed their industry project course with companies from Toyota, Valvoline, Tempur Sealy International, Kroger, Expeditors, Alltech and UK Purchasing.
Assistant Marketing Professor, Alexis Allen, along with researchers from the University of New Hampshire, Texas A&M University, and Florida State University published a new paper in the Journal of Marketing that examines the effect among salespeople of three negative personality traits – Machiavellianism, narcissism, and psychopathy.
