Marketing and Supply Chain News

During the spring 2020 semester, students in John Peloza’s B&E 327 Global Scholars class had the opportunity conduct an experiential learning project with Louisville-based nonprofit Anchal Project. 


Allan Chen has been named a co-editor for Decision Sciences.


The ongoing coronavirus pandemic highlights the growing importance of managing the global supply chains more effectively.


Many are grappling with a new reality as the impacts of COVID-19 continue to ripple across all facets of economic and social life. For Haoying Sun, the devastating effects hit close to home long before the global pandemic spread to the United States.


Professor David Hardesty has an upcoming article in the Journal of Consumer Psychology. Adam Farmer, Blair Kidwell, and David M. Hardesty (2020), “Helping a Few a Lot or Many a Little: Political Ideology and Charitable Giving.”


Looking at information like degrees offered, concentration options, accreditations, clubs and networking opportunities available to students, and information from the U.S. Department of Education, the University of Kentucky is ranked #17!


Professor Dan Sheehan's paper, “Isolating Price Promotions: The Influence of Promotional Timing On Promotion Redemption” was accepted for publication by the Journal of the Association of Consumer Research.


Brian Murtha's paper (with Kevin Chase), “Selling to Barricaded Buyers,” has been accepted at the Journal of Marketing. In business-to-government and business-to-business transactions, suppliers often have limited access to buyers during the buying process. The authors term these buyers “barricaded buyers.”


University of Kentucky Information Technology Services (ITS) recently announced the recipients of their annual Customer Excellence Award for Leadership in IT Advancement.


Haipeng (Allan) Chen will co-chair the SCP Boutique Conference on the Global Consumer (July 9-10, 2020, Singapore.)