Jordan Moffett, Assistant Professor of Marketing at the Gatton College of Business and Economics, has co-authored new research published in the Journal of Marketing titled “Customer Data Privacy Stewardship.” The study urges companies to stop treating data privacy as a mere compliance obligation and start viewing it as a strategic advantage.
In a groundbreaking demonstration of industry-academic collaboration, graduate students from the University of Kentucky piloted a logistics innovation that could redefine how transportation fleets track and optimize deliveries across the U.S.
Pack your bags and grab a floatie — Simon’s taking off on Air Gatton! 🌍✈️ Next month, join us for a splashy, sky-high adventure across nine countries as we follow Gatton students studying abroad. From tea with Big Ben to Croatian castles, it’s the summer travel special you won’t want to miss!
Mark C. Berger Workshop Series with Eleanor Krause (University of Kentucky)
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Mark C. Berger Workshop Series with John Voorheis (U.S. Census Bureau)
Mark C. Berger Workshop Series with Klaus Moeltner (Virginia Tech)
