Develop the tools to succeed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more.
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The University of Kentucky’s Master of Science in Marketing is a 30 credit-hour graduate program focused on preparing students for advanced careers in marketing. Students will develop a strategic understanding of the role of marketing and develop both the qualitative and quantitative tools needed for advanced marketing careers.
The Marketing & Supply Chain PhD program trains students in how to identify interesting marketing phenomena (in consumer behavior and marketing strategy), how to test their ideas, and ultimately, how to publish their research in our field’s most prestigious academic journals. Our PhD students also graduate with a firm foundation in teaching. Over the course of their program, PhD students will teach a limited number of undergraduate courses.
