A paper co-authored by Haipeng (Allan) Chen has been accepted for publication in the Journal of Consumer Psychology. The paper examines how consumers neglect the cumulative effect in processing sequential changes.
The Early Bird Gets Two Worms
Researchers from the University of Kentucky's Gatton College of Business, University of Technology Sydney, and University of Illinois-Chicago published a new paper in the Journal of Marketing that examines the customer response and satisfaction implications of using AI agents versus human agents.
A paper co-authored by Allan Chen, Professor and Marketing Department Chair, has just been accepted for publication by Management Science. Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions.
Holiday spending is driven largely by the current economic climate, among other factors. In order to help consumers keep their holiday budgets in check, WalletHub asked a panel of experts to share money-saving advice and insight on factors that affect holiday spending in this article.
The saying goes, “it’s the most wonderful time of the year,” but massive supply chain disruptions are leaving shelves empty and raising prices for what’s in stock.
Then, there are the truck transport shortages. Shipping delays may leave shoppers empty-handed this holiday season.
This time of year, the economy also relies heavily on consumer spending. According to the National Retail Federation, holiday sales represent about 20% of annual U.S. retail sales.
Supply chains that were disrupted during the global health crisis are still facing huge challenges and are struggling to bounce back. Carol Chavez, Associate Director of Supply Chain Outreach and Corporate Engagement at the Gatton College of Business and Economics, is quoted in the news about the supply chain disruption. Chavez says these problems are teachable moments in the classroom and highlight the importance of supply chain professionals.
John Peloza's paper with Mirella Kleijnen (Vrije Universiteit Amsterdam) and Anna De Visser-Amundson (Hotelschool The Hague), “How As
Assistant professor of marketing Meike Eilert shared her thoughts with the New York Times in the story, "How Public Letters Became Companies’ Favorite Form of Activism."
"In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-ending Prices” by Allan Chen and Brady T. Hodges (University of Missouri, Columbia) will be published in the Journal of Consumer Research, a UTD journal.
Abstract:
David Hardesty and researchers from the University of North Texas, University of Tennessee, and Virginia Tech have published a new article in the Journal of Marketing
