Marketing and Supply Chain News
The saying goes, “it’s the most wonderful time of the year,” but massive supply chain disruptions are leaving shelves empty and raising prices for what’s in stock. Marketing and Supply Chain professors Carol Chavez and Corinne Hassler help shoppers make the most of the holiday season.
Supply chains that were disrupted during the global health crisis are still facing huge challenges and are struggling to bounce back. Carol Chavez, Associate Director of Supply Chain Outreach and Corporate Engagement...
John Peloza's paper with Mirella Kleijnen and Anna De Visser-Amundson, has been published online in the Journal of Marketing Research.
Meike Eilert recently contributed to a New York Times story.
A paper co-authored by Allan Chen has been accepted by the Journal of Consumer Research, a UTD journal.
In a forthcoming Journal of Marketing article, David Hardesty and colleagues examine how emotional confidence is needed along with emotional intelligence to be successful in sales.
Allan Chen received the Outstanding Reviewer Award from the Journal of Marketing.
John Peloza’s B&E 327 Global Scholars class supported social enterprise organization Black Soil through an experiential learning project.
Congrats to Allan Chen, who will be co-chairing the 2022 Association for Consumer Research (ACR) Annual Conference, one of the major conferences in marketing.
The event takes place from 5-6 p.m. EST on Wednesday, April 21, via Zoom.