The Gatton College of Business and Economics has launched its 2021 – 2025 Strategic Plan. It was approved by faculty in June 2021. The plan was created through a design thinking process, which included suggestions/feedback from a broad base of Gatton College constituents. From these ideas, the Strategic Planning Committee and college leadership developed our strategic initiatives. As part of a transparent process, Kaufman Hall interviewed multiple internal and external Gatton stakeholders to produce foundational research to aid the Committee in making decisions regarding priorities and future results.