Assistant professor of marketing Meike Eilert shared her thoughts with the New York Times in the story, "How Public Letters Became Companies’ Favorite Form of Activism."
"In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-ending Prices” by Allan Chen and Brady T. Hodges (University of Missouri, Columbia) will be published in the Journal of Consumer Research, a UTD journal.
Abstract:
David Hardesty and researchers from the University of North Texas, University of Tennessee, and Virginia Tech have published a new article in the Journal of Marketing
Allan Chen received the Outstanding Reviewer Award from the Journal of Marketing, one of the premium journals in Marketing and a UT-Dallas journal.
Regardless of who we are or where we live, eating fresh, locally produced food is a pathway to healthier living and community involvement. But for Black Soil co-founder and COO Ashley Smith, a much-needed social justice connection was missing from that equation.
Congrats to Allan Chen, who will be co-chairing the 2022 Association for Consumer Research (ACR) Annual Conference, one of the major conferences in marketing.
Jill Johnson
Mousa Ackall
Chris Collins
The Gatton College of Business and Economics welcomes all prospective candidates across all academic majors and backgrounds in Kentucky (and beyond) to learn more about the new Master of Science in Marketing (MSM) program at the upcoming MSM Virtual Open House event.
A paper by David Hardesty and co-authors Jonathan Hasford, Blair Kidwell, Broderick Turner, and Alex Zablah has been accepted at the Journal of Marketing.
In the paper, "Emotional Calibration and Salesperson Performance Abstract," the authors propose that the link between emotional intelligence (EI) and sales performance can be better understood by considering a salesperson’s confidence in how they use emotions, known as emotional self-efficacy (ESE).
Leslie Vincent was selected to participate in the Bluegrass Higher Education Consortium Academic Leadership Academy (BHEC-ALA).
The Vision of BHEC is to create and support collaborative action and innovation among higher education, and as a result, improve educational attainment and economic opportunities for central Kentuckians.
In response to the rapidly growing demand for strategic marketing experts, the Gatton College of Business and Economics at the University of Kentucky is launching the new Master of Science in Marketing (MSM).
The program will begin fall 2021.
