Marketing and Supply Chain News
A paper co-authored by Allan Chen has been accepted by the Journal of Consumer Research, a UTD journal.
In a forthcoming Journal of Marketing article, David Hardesty and colleagues examine how emotional confidence is needed along with emotional intelligence to be successful in sales.
Allan Chen received the Outstanding Reviewer Award from the Journal of Marketing.
John Peloza’s B&E 327 Global Scholars class supported social enterprise organization Black Soil through an experiential learning project.
Congrats to Allan Chen, who will be co-chairing the 2022 Association for Consumer Research (ACR) Annual Conference, one of the major conferences in marketing.
The event takes place from 5-6 p.m. EST on Wednesday, April 21, via Zoom.
"Emotional Calibration and Salesperson Performance Abstract" by David Hardesty and co-authors has been accepted at the Journal of Marketing.
Leslie Vincent was selected to participate in the Bluegrass Higher Education Consortium Academic Leadership Academy (BHEC-ALA).
The new Master of Science in Marketing (MSM) program provides specialized knowledge demanded by the industry.
Meike Eilert was featured in WalletHub's piece about Travelers car insurance.