The Department of Marketing & Supply Chain will develop students to understand customer buying behaviors, market research and analysis, product development, supply chain management, and pricing & promotions. The faculty have earned international reputations for knowledge creation in all areas of the customer value creation process, including buyer behavior, interorganizational relationships, marketing research, services and retail management and corporate social responsibility.
This year’s Dean’s Award for Excellence winners, chosen by a selection committee comprised of faculty, staff and the dean of the college, are Jenna Utterback and Teague Howell. The Dean’s Award for Excellence is the college’s highest undergraduate honor, recognizing students who demonstrate exceptional academic achievement, leadership, service and impact during their time at Gatton.
Professor Jordan Moffett's new research: "Privacy trade-offs in International Markets" is forthcoming in the UT-Dallas Journal of International Business Studies. This paper was written with with Natalie Chisam (University of Nebraska), Frank Germann (University of Notre Dame), and Robert Palmatier (University of Washington).
