Marketing and Supply Chain News
Assistant Professor & Ashland Oil Research Fellow, Adam Craig has been named Membership Manager for the Association for Consumer Research.
Brian Murtha has been selected as a winner of the 2018 Outstanding Reviewer Award by the Journal of Marketing editors. He was selected from the journal’s 182-person editorial review board.
“Well-Known or Well-Liked? The Effects of Corporate Reputation on Firm Value at the Onset of a Corporate Crisis,” coauthored by Haipeng (Allan) Chen, has been featured as a top 20 most read paper in the Strategic Management Journal (2017-2018).
“The Effects of a Product’s Aesthetic Design on Demand and Marketing Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency,” coauthored by Haipeng (Allan) Chen, has been featured in the Journal of Marketing's “Blast from the Past: Editor Picks from 2017."
Haipeng (Allan) Chen has been invited to serve on the editorial review board of the Journal of Consumer Research (a UTD journal).
Aaron Garvey presented his research on artificial intelligence in June 2019 at INFORMS Marketing Science conference in Rome, Italy, and the 2019 CLIK Behavioral Forum in Louisville. This research, titled "Ghost in the Marketing Machine: Consumer Susceptibility to Exploitative Offerings from Artificial Intelligences" explores how consumers respond differently to unfair offers for products and services provided by artificial intelligence versus humans.
A team of researchers from Gatton's department of Marketing and Supply Chain, including Dan Sheehan, David Hardesty, Alex Zeigler and Allan Chen, has new research accepted for publication in the Journal of Retailing and Consumer Services.
In May 2019, during the 30th annual Production and Operations Management Society (POMS) conference, Haoying Sun was selected as one of the “Best Reviewers” for the Production and Operations Management Journal.
Brian Murtha’s paper (with Goutam Challagalla and Bernard Jaworski), “Marketing Doctrine: A Principles-based Approach to Guide Marketing Decision-Making in Firms,” which was published in the Journal of Marketing in 2014, is now a finalist for the 2018 Sheth Foundation/Journal of Marketing Award. This award honors the best article published in the Journal of Marketing that has made long-term contributions to the field.
Brian Murtha has been invited to serve on the editorial review board for the Journal of the Academy of Marketing Sciences.