On Friday, August 21, the Gatton Inter-Departmental Research Seminar (GIDRS) was successfully launched. According to organizer Allan Chen, more than 50 faculty members and Ph.D. students attended.
January 2020
For many people, there is nothing more satisfying than engaging in meaningful work that has a positive outcome for society.
Allan Chen, Interim Associate Dean for Research, Professor, Gatton Endowed Chair in Marketing, has been named a co-editor for the Department of Marketing with OM or IS Interface of Decision Sciences.
For Haoying Sun, an assistant professor of supply chain management at the University of Kentucky, COVID-19 highlights the growing importance of managing the global supply chains efficiently and effectively.
This fall, Sun plans to incorporate lessons learned from the pandemic into the classroom as the Gatton College of Business and Economics launches a new degree program — a Master of Science in Supply Chain Management.
Many are grappling with a new reality as the impacts of COVID-19 continue to ripple across all facets of economic and social life. For Haoying Sun, the devastating effects hit close to home long before the global pandemic spread to the United States.
“I moved to the U.S. more than 20 years ago, but my parents still live in China,” she said. “When I read the news of Wuhan being locked down on Jan. 23, I couldn’t believe it.”
Marketing & Supply Chain Department Chair, David Hardesty, has an upcoming article in the Journal of Consumer Psychology.
Adam Farmer, Blair Kidwell, and David M. Hardesty (2020), “Helping a Few a Lot or Many a Little: Political Ideology and Charitable Giving.”
The abstract is as follows:
Study.com has done the research to determine the top 50 marketing schools in the United States. After looking at information like degrees offered, concentration options, accreditations, clubs and networking opportunities available to students, and information from the U.S. Department of Education, the University of Kentucky is ranked #17!
Professor Dan Sheehan's paper, “Isolating Price Promotions: The Influence of Promotional Timing On Promotion Redemption” was accepted for publication by the Journal of the Association of Consumer Research.
Brian Murtha's paper (with Kevin Chase), “Selling to Barricaded Buyers,” has been accepted at the Journal of Marketing. In business-to-government and business-to-business transactions, suppliers often have limited access to buyers during the buying process. The authors term these buyers “barricaded buyers.”
University of Kentucky Information Technology Services (ITS) recently announced the recipients of their annual Customer Excellence Award for Leadership in IT Advancement.
