Research led by University of Kentucky faculty member Aaron Garvey reveals that careful marketing can impact consumer eco-product purchasing habits.
The department of Marketing and Supply Chain hosted the annual Southeast Marketing Symposium from April 6 - 8. The annual event brings together faculty and doctoral students from 11 leading, institutions from the Southeastern U.S. Attendees took part in a series of research seminars, networking events, and of course famous Lexington hospitality. More information on the event can be found here: http://semarketingsymposium.com/
Dr. Kathleen Vohs, from the University of Minnesota, visited the department on March 10 as part of the ongoing CEDAR speaker series in conjunction with the UK Psychology department. She presented her work examining how children learn to value experiences over objects, a phenomenon well-established in adults. This ground-breaking work seeks to examine the process by which preferences for experiences over physical objects develops.
We are pleased to announce that Allan Chen and Haoying Sun will be joining the department this summer.
David Hardesty has been named one of the Top 10 reviewers by the Journal of Retailing. Yahoo!
Aaron Garvey, assistant professor of marketing in the Gatton College, is finding new ways that branding and marketing affect consumer behavior. One of his recent research studies reveals that brands of sports equipment can improve human performance through purely psychological means that are unrelated to functional differences in a branded product’s materials, craftsmanship, or design.
Aaron Garvey's paper (with Margaret Maloy, Penn State University, and Baba Shiv, Stanford University), “The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference,” is forthcoming at the Journal of Marketing Research.
Adam Craig's paper (with Marisabel Romero, Colorado State), “Costly Curves: How Human-Like Shapes Can Increase Spending,” is forthcoming at the Journal of Consumer Research.
Anita Lee-Post and her team (Brent Sturlaugson and Bruce Swetnam from Architecture, Rebekah Radtke from Interior Design, and Yoonbai Kim from Economics) received the University's 2017 sustainability challenge grant to fund a research project, “Measuring Up: Sustainability Assessment of Campus Buildings at the University of Kentucky”. The goals of the project are (1) to expand the definition and evaluation of sustainability in the built environment to include environmental, social, and economic factors, and (2) to create a comprehensive metric that considers triple bottom line impacts.
Dr. Meike Eilert, from the University of Nebraska-Lincoln, will join the Department of Marketing and Supply Chain in July, 2017.
Doctoral student Alexander Ziegler was selected to receive travel stipend by the Association for Consumer Research (ACR). The ACR grants 20 travel stipends to Ph.D. students with an accepted competitive paper, working paper, special session, or film. The 2016 ACR Conference takes place in Berlin (Germany) and Alexander is scheduled to present “How Embarrassing for You (And Me): The Nature of Observer Embarrassment” (with John Peloza and Alexis Allen) in the competitive paper session.