Marketing and Supply Chain News
Dan Sheehan's manuscript titled "“In-Store Spending Dynamics: How Budgets Invert Relative Spending Patterns Within a Single Shopping Trip" has been accepted for publication at the Journal of Consumer Research, an elite marketing outlet. Congratulations to Dan!
David Hardesty will be serving as an Associate Editor for the Journal of Retailing from 2018-2020.
The Journal of Retailing is devoted to advancing the state of knowledge and its application with respect to all aspects of retailing, its management, evolution, and current theory. The field of retailing includes both products and services, the supply chains and distribution channels that serve retailers, the relationships between retailers and members of the supply channel, and all forms of direct marketing and emerging electric markets to households.
David Hardesty and former University of Kentucky doctoral student, James Mead, have a paper forthcoming in the Journal of Retailing titled “Price Font Disfluency: Anchoring Effects on Future Price Expectations.”
Alexis Allen, Meike Eilert, and John Peloza recently had their paper titled "How Deviations From Performance Norms Impact Charitable Donations" accepted at the Journal of Marketing Research, a top journal in the marketing field. Congratulations to Alexis, Meike, and John!
Brian Murtha’s paper, “Clustering, Knowledge Sharing, and Intrabrand Competition: A Multi-Year Analysis of an Evolving Franchise System,” (with Moeen Butt, Kersi Antia, and Vishal Kashyap) was recently accepted for publication in the Journal of Marketing.
Dan Sheehan and Aaron Garvey each received annual awards this month from the department of Marketing & Supply Chain. Dan received the Teaching Excellence Award for 2017, and Aaron received the Research Excellence Award for 2017. Congratulations to both!
David Hardesty and Brian Murtha have recently been appointed to the Editorial Review Board of the Journal of Services Research.
The University Research Professorship Awards honor a select few faculty members who have demonstrated excellence in scholarship and creative work that addresses scientific, social, cultural and economic challenges regionally and around the world. The Gatton College had the opportunity to nominate a single professor to receive this award.
Research led by University of Kentucky faculty member Aaron Garvey reveals that careful marketing can impact consumer eco-product purchasing habits.
The department of Marketing and Supply Chain hosted the annual Southeast Marketing Symposium from April 6 - 8. The annual event brings together faculty and doctoral students from 11 leading, institutions from the Southeastern U.S. Attendees took part in a series of research seminars, networking events, and of course famous Lexington hospitality. More information on the event can be found here: http://semarketingsymposium.com/