Brian Murtha’s paper (with Goutam Challagalla and Bernard Jaworski), “Marketing Doctrine: A Principles-based Approach to Guide Marketing Decision-Making in Firms,” which was published in the Journal of Marketing in 2014, is now a finalist for the 2018 Sheth Foundation/Journal of Marketing Award. This award honors the best article published in the Journal of Marketing that has made long-term contributions to the field.
