Holiday shoppers are making their lists and checking them twice. But how do you know if you’re getting the best deal?
Adam Craig, an associate marketing professor in the Gatton College of Business and Economics at the University of Kentucky, uses brain imaging to understand the hidden drivers behind consumers’ financial decisions, especially when they are making decisions between buying something now versus in the future.
The November Thanksgiving edition of Simon Says is all about something we're very thankful for here at the Gatton College - our outstanding alumni!
In honor of Veterans Day, we speak with Scott Kiser, Associate Deputy Assistant Secretary for the U.S. Air Force. With 27 years of active duty under his belt and the manager of a 70B budget, Scott is an ideal fit for our Executive in Residence program.
Will Gerken and former PhD student, Marc Painter were mentioned in the Wall Street Journal. Painter also presented the paper at Columbia Business School.
Monika Causholli presented her paper titled, “The Role of Assurance in Equity Crowdfunding” at the University of Kansas. The paper is co-authored with Gatton PhD student Evisa Bogdani and Robert Knechel, the University of Florida.
PhD student Chris Pearson’s paper (co-authored with Sean Dennis and Brian Goodson) titled, “Online Worker Fraud and Evolving Threats to the Integrity of MTurk Data: A Discussion of Virtual Private Servers and the Limitations of IP-Based Screening Procedures,” has been accepted for publication in Behavioral Research in Accounting.
Brian Murtha's paper (with Kevin Chase), “Selling to Barricaded Buyers,” has been accepted at the Journal of Marketing. In business-to-government and business-to-business transactions, suppliers often have limited access to buyers during the buying process. The authors term these buyers “barricaded buyers.”
Is the Supplemental Nutrition Assistance Program (SNAP) improving health outcomes for low-income Americans? Emerging research aims to answer that very question.
Brian Bratten presented his paper (co-authored with Stephannie Larocque and Teri Yohn), "On the Informativeness of Unexpected Exclusions from Street Earnings" at the University of North Carolina at Charlotte, on November 6, 2019.
