The Department of Marketing & Supply Chain will develop students to understand customer buying behaviors, market research and analysis, product development, supply chain management, and pricing & promotions. The faculty have earned international reputations for knowledge creation in all areas of the customer value creation process, including buyer behavior, interorganizational relationships, marketing research, services and retail management and corporate social responsibility.
Professor Jordan Moffett's new research: "Privacy trade-offs in International Markets" is forthcoming in the UT-Dallas Journal of International Business Studies. This paper was written with with Natalie Chisam (University of Nebraska), Frank Germann (University of Notre Dame), and Robert Palmatier (University of Washington).
Recently, our MS in Supply Chain Management students had the chance to apply what they’re learning in the classroom to real industry scenarios with Valvoline Global Operations. Their story highlights exactly why real-world engagement is such an important part of the Gatton experience.
The Gatton College of Business and Economics is pleased to share that Adam Craig, Associate Professor of Marketing, has been appointed as an inaugural member of the Board of Directors for the North American Securities Administrators Association (NASAA) Investor Protection and Education Foundation.
