Researchers from the University of Kentucky's Gatton College of Business, University of Technology Sydney, and University of Illinois-Chicago published a new paper in the Journal of Marketing that examines the customer response and satisfaction implications of using AI agents versus human agents.
The Gatton College of Business and Economics has announced the speakers and networking opportunities for the 2022 PNC Business Innovation Summit, set for April 22-23.
A historic $5 million gift from the University of Kentucky’s largest single donor will help thousands of young Kentuckians from underserved areas obtain a degree from UK. The scholarship program will also target students from medically underserved areas who want to attend medical school at UK. The gift from philanthropist Bill Gatton will target three critical areas for Kentucky’s future workforce and health care needs:
Outlining the ways in which the COVID-19 pandemic continues to affect Kentucky’s economy, the Center for Business and Economic Research (CBER) — the applied economic research branch of the Gatton College of Business and Economics at the University of Kentucky — released its 50th
Professor Gail Hoyt’s ECO 410, ‘Economics of Altruism,’ course has made it a mission to make meaningful contributions to local nonprofit organizations by understanding their purpose, operations, and areas of development. The course divides students into groups who work rigorously to provide an in-depth analysis of the organization's current operations, efforts, and business strategies. Through their findings and multiple interactions with organizational leadership, students propose plans for use of funding that would best suit each non-profit.
It’s the start of the new year and we are excited to share several wins here at the college! This episode features our students making a positive difference in the world, our amazing faculty research and some fun trivia with the 2022 Citrus Bowl champs! Check out the January edition of Simon Says!
A paper co-authored by Allan Chen, Professor and Marketing Department Chair, has just been accepted for publication by Management Science. Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions.
For decades, the University of Kentucky’s Gatton College of Business and Economics has conducted and published cutting-edge research and training in the rapidly expanding field of social network analysis.
Dr. Tyler Kleppe has been chosen to receive the 2022 American Accounting Association Outstanding Auditing Dissertation Award for his dissertation paper entitled, "Auditor Information Spillovers and Company Operating Performance: Evidence from Targeted Auditor Switches." This prestigious award honors the author of the dissertation judged to make the most outstanding contribution to auditing knowledge. The paper is also currently under consideration for publication at a premier accounting journal.
Dan Stone, Director of the Minor in Business Analytics, talks with Tableau about how University of Kentucky students are getting excited and are given the opportunities to compete for jobs with big companies and have great opportunities. Dan Stone is the Rosenthal Endowed Chair in Department of Accountancy. He is an author of the corporate governance and information technology sections of Wiley CPAExcel.
