My research interests focus on consumer behavior, identity, and consumer well-being, particularly how significant life experiences and transitions shape consumer decisions and relationships with the marketplace. I am interested in understanding how consumers navigate changing circumstances and how these experiences influence their consumption choices and overall well-being.
I am passionate about research that connects marketing theories with real-world experiences and contributes to a broader understanding of consumer behavior. I hope to contribute meaningful insights that help improve consumers’ everyday lives.
Outside academia, I enjoy connecting with people, exploring new ideas, and learning from different perspectives
