A paper co-authored by Haipeng (Allan) Chen has been accepted for publication in the Journal of Consumer Psychology. The paper examines how consumers neglect the cumulative effect in processing sequential changes.
The Early Bird Gets Two Worms
Von Allmen School of Accountancy Ph.D.
Robert Paul Hartley (Ph.D 2017 alum), Carlos Lamarche and James P.
It’s February and we are excited to share this episode of Simon Says. This month, Simon highlights faculty research, students spreading the love for Valentine’s Day and a fun ‘Wine and Bourbon Price Challenge’ featuring Seth DeBolt, the director of the James B. Beam Institute for Kentucky Spirits here at the University of Kentucky. Watch the February edition of Simon Says!
Last Fall, the Gatton College sponsored a financial and valuation modeling seminar delivered by corporate partner, Wall Street Prep. Since 2004, Wall Street Prep—the industry leader—has trained thousands of financial analysts at investment banks, private equity firms, investment funds, and Fortune 1000 comp
Researchers from the University of Kentucky's Gatton College of Business, University of Technology Sydney, and University of Illinois-Chicago published a new paper in the Journal of Marketing that examines the customer response and satisfaction implications of using AI agents versus human agents.
The Gatton College of Business and Economics has announced the speakers and networking opportunities for the 2022 PNC Business Innovation Summit, set for April 22-23.
A historic $5 million gift from the University of Kentucky’s largest single donor will help thousands of young Kentuckians from underserved areas obtain a degree from UK. The scholarship program will also target students from medically underserved areas who want to attend medical school at UK. The gift from philanthropist Bill Gatton will target three critical areas for Kentucky’s future workforce and health care needs:
Outlining the ways in which the COVID-19 pandemic continues to affect Kentucky’s economy, the Center for Business and Economic Research (CBER) — the applied economic research branch of the Gatton College of Business and Economics at the University of Kentucky — released its 50th
Professor Gail Hoyt’s ECO 410, ‘Economics of Altruism,’ course has made it a mission to make meaningful contributions to local nonprofit organizations by understanding their purpose, operations, and areas of development. The course divides students into groups who work rigorously to provide an in-depth analysis of the organization's current operations, efforts, and business strategies. Through their findings and multiple interactions with organizational leadership, students propose plans for use of funding that would best suit each non-profit.
