Ever feel like research is missing the big picture? A lot of experimental studies only scratch the surface, tackling a few variables at a time because of limited resources. Enter the Taguchi approach—a smart, efficient way to dig deeper and test many factors at once. Gatton faculty members Jordan Moffett and Dan Sheehan recently had their paper, "The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice" published in the Journal of the Academy of Marketing Science.
Gobble 'til you wobble! The November edition of Simon Says is here, and Dean Sheather is overflowing with gratitude for our amazing Gatton community! Join him as he gives thanks for our incredible donors, faculty, staff, and students and highlights some unforgettable fall break trips to Chicago and Nashville. You won't want to miss Dean Sheather's attempt at the Worst Wine Wind-down challenge, where he'll be taste-testing (and critiquing!) budget-friendly wines. Plus, Dean Sheather channels his inner child with a Thanksgiving-themed arts and crafts project!
October was so chock-full-o-treats that it took us until November to release the latest edition of Simon Says! From spooky scares to sweet treats, we’re in the Halloween spirit here at Gatton! Join Dean Sheather as we talk homecoming, board meetings, football, and everything in between.
The Gatton College of Business and Economics proudly acknowledges Frank C. Parker III and Deborah Burden as recipients of the 2024 Lyman T. Johnson Awards. The awards were presented at the 33rd annual Lyman T. Johnson Awards Luncheon hosted by the University of Kentucky Alumni Association and the UK Office for Community Relations. The luncheon took place on October 11, 2024, at the Gatton Student Center Grand Ballroom.
The University of Kentucky Economic Development Collaborative (EDC) and the Graham Office are proud to announce being named the 2024 University Economic Development Association (UEDA) Award of Excellence winner for the Talent category. This prestigious recognition was presented at the 2024 UEDA Summit held from October 7-9 in South Bend, Indiana.
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Card.io Secures Deal on ABC's Shark Tank, Poised to Revolutionize Outdoor Fitness and Community Engagement
Career fairs, tailgates, and global week; fall is in the air here at Gatton! It's all about winners! From scavenger hunt champs to hall of fame and a sweet treat for the dean. Buckle up, and get ready to hear about all the wonderful things that happened in September!
Lexington, KY – The University of Kentucky's Gatton College of Business and Economics proudly hosted its very first Gatton Global Week from September 16-19, 2024, emphasizing its mission to prepare principled leaders for the global economy. The week was packed with events aimed at encouraging students to study abroad and broaden their international experiences, fulfilling Gatton College's commitment to shaping future global business leaders.
Will Gerken presented his research on Tracking SEC Inquiries using Geolocation Data last year at our Gatton Research Excellence Series. One year later, the research is rapidly gaining media attention.
In this research, Gerken and his co-authors built a database tracking SEC-associated smartphones to study how they monitor firms. A key finding: firm insiders that sell around a visit avoid large losses.
Eleanor Krause received a competitive Early Career Grant from the Washington Center for Equitable Growth (WCEG). According to the WCEG, these grants are "targeted at those early in their careers whose research is policy-relevant and can inform how policymakers can take action to create more stable, broadly shared U.S.
