Brian Murtha, Ph.D.

Professor, Carol Martin Gatton Chair in Marketing, University Research Professor

Education

• Ph.D. in Management (Concentration: Marketing), College of Management, Georgia Institute of Technology, 2008
• MBA, College of Management, Georgia Institute of Technology, 2000
• BS in Business Administration, Kenan-Flagler Business School, UNC-Chapel Hill, 1995

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Brian Murtha is the Carol Martin Gatton Chair in Marketing at the University of Kentucky Gatton College of Business and Economics. His research focuses largely on sales force performance and marketing strategy. Brian’s research has been published in the Journal of Marketing, Journal of Marketing Research, Management Science and Organizational Behavior and Human Decision Processes. His research on marketing doctrine won the Shelby D. Hunt/Harold H. Maynard from the Journal of Marketing. Brian is also an associate editor for the Journal of Marketing. He teaches courses to undergraduate, master’s, and Ph.D. students and has won several teaching awards. Brian received a B.S. in business administration from the University of North Carolina at Chapel Hill and an MBA and Ph.D. from Georgia Tech.

Teaching Expertise:

• Sales
• Sales Management Training
• Marketing Strategy

Research Expertise:

• Sales Force Performance
• Sales Training
• Marketing Principles