Jordan Moffett, PhD

Associate Professor, Thomas Simons Professorship

Education

• Ph.D., Marketing, Louisiana State University
• M.A., Media Communications, Regent’s University London
• M.B.A., Emphasis in Marketing, Regent’s University London
• B.S., Marketing and Minor in Textiles, Apparel, and Merchandising, Louisiana State University

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Jordan W. Moffett is an associate professor of marketing with the Thomas Simons Professorship at the University of Kentucky. She is a research fellow at the Sales and Marketing Strategy (SAMS) Institute and an affiliated researcher with the Center for Sales and Marketing Strategy at the University of Washington. She currently serves as vice president and chair-elect of the American Marketing Association’s Technology Special Interest Group (TechSIG). Before joining UK, Moffett was a research fellow at the Center for Sales and Marketing Strategy at the University of Washington and received her P.h.D. from Louisiana State University.

Moffett’s research focuses on relationship marketing theory and strategy, with particular emphasis on data privacy and digital communication in domestic and international markets. Her research has received more than 1,900 citations and has appeared in the Journal of Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, European Journal of Marketing and Harvard Business Review. Her work has been featured in Marketing Science Institute webinars and covered by media outlets such as Yahoo News, WARC and Fast Company. She has co-authored a book chapter on customer engagement.

Moffett serves on the Editorial Review Boards of the Journal of the Academy of Marketing Science and the Journal of Retailing. She was named a 2025 Marketing Science Institute Young Scholar and received the 2026 Gatton College Academic Impact Research Award.

In the classroom, Moffett currently teaches the undergraduate marketing strategy and planning capstone course. She has received teaching awards at both the department and college levels, including a student-nominated award.

Outside of academia, Moffett is passionate about animal rescue and is a proud mom to Groot, Coconut, Lucy, Murray, Maui and Boots.

Teaching Expertise:

• Marketing Strategy

Research Expertise:

• Relationship marketing
• Data privacy
• Digital communication
• International Business

Selected Publications

• Natalie Chisam, Jordan W. Moffett, Frank Germann, and Robert W. Palmatier (2026). Privacy Trade-Offs in International Markets, Journal of International Business Studies, 57(5), 643–59. Lead Article. UT-D/FT-50
  • Turn Privacy Regulation into a Competitive Advantage. Harvard Business Review. FT-50
• Jordan W. Moffett, Natalie Chisam, Kelly D. Martin, and Robert W. Palmatier (forthcoming). Customer Data Privacy Stewardship, Journal of Marketing. UT-D/FT-50
  • Data Privacy is a Growth Strategy, Harvard Business Review. Lead “Idea Watch” article for May/June 2026 print edition. FT-50
• Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, and Alexander Bleier (2025). The Taguchi Approach to Large-Scale Experimental Designs: A Powerful and Efficient Tool for Advancing Marketing Theory and Practice, Journal of the Academy of Marketing Science, 53(3), 949–54. FT-50
• Jordan W. Moffett, Judith Anne Garretson Folse, and Robert W. Palmatier (2021). A Theory of Multiformat Communication: Mechanisms, Dynamics, and Strategies, Journal of the Academy of Marketing Science, 49(3), 441–61. Lead article. FT-50
• Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold, and Brad D. Carlson (2017). Toward a Theory of Customer Engagement Marketing, Journal of the Academy of Marketing Science, 45(3), 312–35. FT-50