Faculty Profile

Adam Craig Ph.D

Carol Martin Gatton Endowed Associate Professor

Adam Craig researches consumer behavior as an Associate Professor of Marketing in the Gatton College of Business and Economics. He received his Ph.D. from the University of South Carolina and B.A.’s from the University of Kentucky in Psychology and Integrated Strategic Communication.

His research utilizes techniques ranging from paper and online preference questionnaires to eye tracking and functional brain imaging (fMRI). His research on consumer financial decision making has been published in several outlets such as the Journal of Marketing Research, Journal of Consumer Research, and Journal of Consumer Psychology. Dr. Craig serves on the Editorial Review Board for Journal of Consumer Research. In recent years, he served as the Membership Executive Manager for the Association for Consumer Research as well as a visiting fellow at the U.S. Securities and Exchange Commission, Office of the Investor Advocate.

Contact Information

Department: Marketing and Supply Chain
Email: awcrai2@g.uky.edu
Office: 445L
Personal Website


PhD, University of South Carolina, 2011
BA, University of Kentucky, 2005
BA, University of Kentucky, 2005

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