Adam Craig Ph.D
Carol Martin Gatton Endowed Associate Professor
Adam Craig researches consumer behavior as an Associate Professor of Marketing in the Gatton College of Business and Economics. He received his Ph.D. from the University of South Carolina and B.A.’s from the University of Kentucky in Psychology and Integrated Strategic Communication.
His research utilizes techniques ranging from paper and online preference questionnaires to eye tracking and functional brain imaging (fMRI). His research on consumer financial decision making has been published in several outlets such as the Journal of Marketing Research, Journal of Consumer Research, and Journal of Consumer Psychology. Dr. Craig serves on the Editorial Review Board for Journal of Consumer Research. In recent years, he served as the Membership Executive Manager for the Association for Consumer Research as well as a visiting fellow at the U.S. Securities and Exchange Commission, Office of the Investor Advocate.