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Jordan Moffett, Assistant Professor of Marketing at the Gatton College of Business and Economics, has co-authored new research published in the Journal of Marketing titled “Customer Data Privacy Stewardship.” The study urges companies to stop treating data privacy as a mere compliance obligation and start viewing it as a strategic advantage.
In a groundbreaking demonstration of industry-academic collaboration, graduate students from the University of Kentucky piloted a logistics innovation that could redefine how transportation fleets track and optimize deliveries across the U.S.
Pack your bags and grab a floatie — Simon’s taking off on Air Gatton! 🌍✈️ Next month, join us for a splashy, sky-high adventure across nine countries as we follow Gatton students studying abroad. From tea with Big Ben to Croatian castles, it’s the summer travel special you won’t want to miss!
