Ever feel like research is missing the big picture? A lot of experimental studies only scratch the surface, tackling a few variables at a time because of limited resources. Enter the Taguchi approach—a smart, efficient way to dig deeper and test many factors at once. Gatton faculty members Jordan Moffett and Dan Sheehan recently had their paper, "The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice" published in the Journal of the Academy of Marketing Science.
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David Hardesty, Ph.D,Gatton Endowed Chair and University Research Professor, has been selected to receive the prestigious Lifetime Achievement Award from the American Marketing Association's Retail and Pricing Special Interest Group.
We are excited to announce the Gatton College of Business and Economics 6th Annual Sales Competition. Student contestants will compete in a 20-minute sales competition and be judged by corporate sales professionals on their performance. There will be prizes for 1st, 2nd, 3rd, 4th, and 5th place.Learn More
