Ever feel like research is missing the big picture? A lot of experimental studies only scratch the surface, tackling a few variables at a time because of limited resources. Enter the Taguchi approach—a smart, efficient way to dig deeper and test many factors at once. Gatton faculty members Jordan Moffett and Dan Sheehan recently had their paper, "The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice" published in the Journal of the Academy of Marketing Science.
Professor Jordan Moffett's new research: "Privacy trade-offs in International Markets" is forthcoming in the UT-Dallas Journal of International Business Studies. This paper was written with with Natalie Chisam (University of Nebraska), Frank Germann (University of Notre Dame), and Robert Palmatier (University of Washington).
Recently, our MS in Supply Chain Management students had the chance to apply what they’re learning in the classroom to real industry scenarios with Valvoline Global Operations. Their story highlights exactly why real-world engagement is such an important part of the Gatton experience.
The Gatton College of Business and Economics is pleased to share that Adam Craig, Associate Professor of Marketing, has been appointed as an inaugural member of the Board of Directors for the North American Securities Administrators Association (NASAA) Investor Protection and Education Foundation.
Jordan Moffett, Assistant Professor of Marketing at the Gatton College of Business and Economics, has co-authored new research published in the Journal of Marketing titled “Customer Data Privacy Stewardship.” The study urges companies to stop treating data privacy as a mere compliance obligation and start viewing it as a strategic advantage.
David Hardesty, Ph.D,Gatton Endowed Chair and University Research Professor, has been selected to receive the prestigious Lifetime Achievement Award from the American Marketing Association's Retail and Pricing Special Interest Group.
