Ever feel like research is missing the big picture? A lot of experimental studies only scratch the surface, tackling a few variables at a time because of limited resources. Enter the Taguchi approach—a smart, efficient way to dig deeper and test many factors at once. Gatton faculty members Jordan Moffett and Dan Sheehan recently had their paper, "The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice" published in the Journal of the Academy of Marketing Science.
Tonie Morgan, a student in the University of Kentucky’s Gatton College of Business and Economics, was selected in the 2026 WNBA Draft. Morgan, who is pursuing a Master of Science in Marketing (MSM) at Gatton, was selected by the Chicago Sky with the No. 32 overall pick.
The Marketing Sales Competition has grown steadily in both scale and significance, evolving from a small, course-connected exercise into a central part of the college’s approach to experiential learning and employer engagement.
This year’s Dean’s Award for Excellence winners, chosen by a selection committee comprised of faculty, staff and the dean of the college, are Jenna Utterback and Teague Howell. The Dean’s Award for Excellence is the college’s highest undergraduate honor, recognizing students who demonstrate exceptional academic achievement, leadership, service and impact during their time at Gatton.
Professor Jordan Moffett's new research: "Privacy trade-offs in International Markets" is forthcoming in the UT-Dallas Journal of International Business Studies. This paper was written with with Natalie Chisam (University of Nebraska), Frank Germann (University of Notre Dame), and Robert Palmatier (University of Washington).
Recently, our MS in Supply Chain Management students had the chance to apply what they’re learning in the classroom to real industry scenarios with Valvoline Global Operations. Their story highlights exactly why real-world engagement is such an important part of the Gatton experience.
