The Gatton College of Business and Economics is pleased to share that Adam Craig, Associate Professor of Marketing, has been appointed as an inaugural member of the Board of Directors for the North American Securities Administrators Association (NASAA) Investor Protection and Education Foundation.
Jordan Moffett, Assistant Professor of Marketing at the Gatton College of Business and Economics, has co-authored new research published in the Journal of Marketing titled “Customer Data Privacy Stewardship.” The study urges companies to stop treating data privacy as a mere compliance obligation and start viewing it as a strategic advantage.
David Hardesty, Ph.D,Gatton Endowed Chair and University Research Professor, has been selected to receive the prestigious Lifetime Achievement Award from the American Marketing Association's Retail and Pricing Special Interest Group.
We are excited to announce the Gatton College of Business and Economics 6th Annual Sales Competition. Student contestants will compete in a 20-minute sales competition and be judged by corporate sales professionals on their performance. There will be prizes for 1st, 2nd, 3rd, 4th, and 5th place.Learn More
