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Holly Hapke is a Senior Lecturer in Marketing at the University of Kentucky’s Gatton College of Business and Economics, where she has taught since 2007. She creates student-centered learning experiences across large-enrollment, online, and HyFlex courses. Hapke earned a Ph.D. in Education Sciences from UK and an M.B.A. from Tarleton State University. Her research examines how course design, instructional modality, motivation, and self-regulation influence student learning and performance. Her scholarship appears in the Journal of Marketing Education, Marketing Education Review, Online Learning Journal, and Journal of Applied Research in Higher Education. Her funded research focuses on helping students from underrepresented backgrounds succeed in online learning. She has served as co-principal investigator on two projects totaling $64,200. She has also led international marketing courses in Brazil, Germany, and Australia and designed flexible learning experiences serving more than 20,000 students.
