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Corinne M. K. Hassler is an assistant professor of Marketing in the Gatton College of Business and Economics. Corinne earned her Ph.D. in Marketing as well as her B.A. in Communications and Advertising from Florida State University.
Her research is published in the Journal of Marketing, Journal of Retailing, Journal of Service Researc and Journal of Public Policy and Marketing. Corinne’s research interests fall under the umbrella of consumer-based strategy, examining factors that shape consumer behavior and promote consumer wellbeing while generating positive firm outcomes. Specifically, her work focuses on three types of marketplace interventions that influence consumer decision-making and psychological responses, identity-based interventions, sensory interventions and technological interventions.
Corinne was recognized as a finalist for the 2026 AMA-EBSCO-RRBM Award for Responsible Research in Marketing. Her research has also won several awards including a 2017 ACR/Sheth Foundation Dissertation Award, a 2017 Organizational Frontlines Research Symposium: Young Scholar Research Award, a 2017 ACR Transformative Consumer Research Grant, a 2017 Emerald/EFMD Outstanding Doctoral Research Award, a 2018 Brenda Derby Memorial Award: Best Student Paper, a 2018 William O. Bearden Doctoral Student Research Award, and a 2018 Marketing Science Institute Research Grant. Additionally, Corinne was a fellow at the AMA/Sheth Foundation Doctoral Consortium and a visiting scholar at Karlstad University.
Corinne is originally from Anchorage, Alaska and is an avid bowler. As an undergraduate student she competed inter-collegiately on the women’s bowling team. Her career achievements include two perfect 300 games and one 811 series (i.e.; total over three games).
Hassler, Corinne M. K., Martin Mende, Maura L. Scott, and Lisa E. Bolton (2025), “The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior,” Journal of Marketing, 89(1), 19-38.
Mende, Martin, Maura L. Scott, Valentina O. Ubal, Corinne M. K. Hassler, Colleen Harmeling, and Robert Palmatier (2023), “Personalized Communication as a Platform for Service Inclusion? Initial Insights into Interpersonal and AI-Based Personalization for Stigmatized Consumers,” Journal of Service Research, 27(1), 28-48.
Scott, Maura L., Corinne M. K. Hassler, and Kelly D. Martin (2022), “Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research,” Journal of Public Policy & Marketing, 41(1), 1-9.
Hess, Nicole J., Corinne M. Kelley, Maura L. Scott, Martin Mende, and Jan H. Schumann (2020), “Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores,” Journal of Retailing, 96(3), 344-61.
