Brian Murtha’s paper (with Goutam Challagalla and Bernard Jaworski), “Marketing Doctrine: A Principles-based Approach to Guide Marketing Decision-Making in Firms,” which was published in the Journal of Marketing in 2014, is now a finalist for the 2018 Sheth Foundation/Journal of Marketing Award. This award honors the best article published in the Journal of Marketing that has made long-term contributions to the field.
University of Kentucky football alumnus and now successful businessman Ed Berry did not always envision that he would end up where he is today. With a dream of playing in the National Football League (NFL), he got his start playing football at a very young age. Little did he know, his future career would grow from this passion.
One Day For UK is your day to make a difference for our Gatton College.
On April 17, the University of Kentucky is rallying faculty, staff, students, alumni, friends and fans to support One Day for UK, a 24-hour day of giving during which donors can support the college or cause of their choice.
Alicia Irwin and Dan Stone’s presentation, “How to Win Firms and Influence Students - Teaching Accounting Data Visualization” was accepted for presentation at the American Accounting Association's Conference on Teaching and Learning in Accounting (CTLA).