Faculty Profile

David Hardesty PhD

Chair of the Department of Marketing and Supply Chain, Gatton Endowed Chair of Marketing

David M. Hardesty is Carol Martin Gatton Endowed Chair of Marketing and serves as the Department Chair for Marketing and Supply Chain. He also is the Director of the Behavioral Research Lab at the University of Kentucky. Previously, he was a faculty member at the University of Miami and the University of Southern Mississippi. He has published in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, Journal of Business Research, Journal of Advertising, and the Journal of Public Policy & Marketing.

David’s research focuses on the behavioral aspects of pricing, emotional intelligence, knowledge, political ideology, and measurement. He serves on the editorial review boards for the Journal of Retailing and the Journal of Product & Brand Management. He won a Best Reviewer award for the Journal of Retailing in 2008 and 2015. He also co-edited a special issue of the Journal of Retailing in 2009. David’s main teaching interests are Marketing Research and Consumer Behavior. David won the 2011 Robertson Outstanding Gatton Faculty Research Award. He was named the most outstanding faculty member in the MBA program at UK in 2007 and received the Bell South Outstanding Professor Award in the College of Business at the University of Southern Mississippi in 2001. David also has served on the Board of Trustees for The Club at Spindletop Hall in 2012 and 2013 and has consulted with the Promotional Products Association International as well as NASA.

Contact Information

Department: Marketing and Supply Chain
Phone: (859) 257-9419
Email: DMHARD3@uky.edu
Office: 438A


PhD, University of South Carolina, 1998
MS, University of South Carolina, 1994
BS, Salisbury State College, 1992

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