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Hardesty Paper Accepted at Journal of Marketing

A paper by David Hardesty and co-authors Jonathan Hasford, Blair Kidwell, Broderick Turner, and Alex Zablah has been accepted at the Journal of Marketing.  In the paper, "Emotional Calibration and Salesperson Performance Abstract," the authors propose that the link between emotional intelligence (EI) and sales performance can be better understood by considering a salesperson’s confidence in how they use emotions, known as emotional self-efficacy (ESE). 

Vincent Joins Bluegrass Higher Education Consortium Academic Leadership Academy

Leslie Vincent was selected to participate in the Bluegrass Higher Education Consortium Academic Leadership Academy (BHEC-ALA).   The Vision of BHEC is to create and support collaborative action and innovation among higher education, and as a result, improve educational attainment and economic opportunities for central Kentuckians. 

To Meet Industry Demand, Gatton College Launching New Master of Science in Marketing

In response to the rapidly growing demand for strategic marketing experts, the Gatton College of Business and Economics at the University of Kentucky is launching the new Master of Science in Marketing (MSM). The program will begin fall 2021.

Eilert Discusses Travelers Insurance on WalletHub.com

Professor Meike Eilert recently shared her insights with WalletHub regarding travelers car insurance. Read on WalletHub.com. How important should Travelers Insurance reviews be to potential customers?

Eilert Shares 2021 Marketing Predictions on Allfactors.com

Meike Eilert recently contributed to a feature on Allfactors.com in which marketing experts share 2021 industry predictions.

Premier AMA Journals Ranks Murtha #30 in Productivity

Associate Professor and E. Vernon & William Smith Endowed Fellow Brian Murtha has been ranked #30 in Author Productivity in the Premier AMA Journals (2011-2020). 

DePaul Names Taylor Stapleton `15 Senior Associate AD for Revenue Generation and Strategic Initiatives

CHICAGO – Committed to the development of resources necessary to fuel future growth, DePaul Director of Athletics DeWayne Peevy announced today that Taylor Stapleton has joined the staff as Senior Associate Athletics Director for Revenue Generation and Strategic Initiatives. Stapleton will serve as a member of the department's senior staff, effective November 9.  

Eilert Discusses Car Insurance on WalletHub.com

In a WalletHub.com article titled, "2020's Cheapest Car Insurance," Meike Eilert discussed how COVID-19 has affected the car insurance industry.  How do you think COVID-19 has affected consumer demand for car insurance?

Holiday Shopping in 2020: Take Advice From an Expert

From large family gatherings to crowded store aisles, as the COVID-19 pandemic persists, Americans are rethinking their holiday traditions. This time of year, the economy relies heavily on consumer spending. According to the National Retail Federation, holiday sales represent about 20% of annual U.S. retail sales. But will the pandemic shrink budgets? And could it change how people shop for gifts?

Chen Named Associate Editor for Journal of Consumer Research

Allan Chen has been named Associate Editor for the Journal of Consumer Research.