Assistant professor Jordan Moffett, who's paper entitled "A Theory of Multiformat Communication: Mechanisms, Dynamics, and Strategies" has been accepted for publication at The Journal of the Academy of Marketing Science.
Marketing and Supply Chain Chair David Hardesty received a 2020 Outstanding Reviewer Award for the Journal of Consumer Research.
Adam Craig has been appointed as an Academic fellow with the Office of the Investor Advocate (OIAD) at the U.S. Securities and Exchange Commission (SEC).
Meike Eilert recently shared her insights on credit card usage and the food industry with WalletHub.com. Read the article, "Ask The Experts: Best Credit Cards for Food Delivery."
Two articles by Meike Eilert were recently published articles in the Journal of Public Policy & Marketing.
Allan Chen is co-editing a special issue of the Decision Sciences Journal on "Behavioral Pricing in the Platform Economy."
On Friday, August 21, the Gatton Inter-Departmental Research Seminar (GIDRS) was successfully launched. According to organizer Allan Chen, more than 50 faculty members and Ph.D. students attended.
January 2020 For many people, there is nothing more satisfying than engaging in meaningful work that has a positive outcome for society.
Allan Chen, Interim Associate Dean for Research, Professor, Gatton Endowed Chair in Marketing, has been named a co-editor for the Department of Marketing with OM or IS Interface of Decision Sciences.
For Haoying Sun, an assistant professor of supply chain management at the University of Kentucky, COVID-19 highlights the growing importance of managing the global supply chains efficiently and effectively. This fall, Sun plans to incorporate lessons learned from the pandemic into the classroom as the Gatton College of Business and Economics launches a new degree program — a Master of Science in Supply Chain Management.
