Michael Jenkins won runner-up in the Bill Bearden Award Competition from the Southeast Marketing Symposium for his paper, "The Small GAIM: How Generative-AI Marketing Impacts the Social Embeddedness of Small Brands." He recently presented his paper at the annual CB CLIK Conference held at the University of Louisville.
Imagine two companies that produce clothing – one uses 50% less water in manufacturing than the industry average, and the other disposes 50% less water than the industry average.
We are excited to announce the Gatton College of Business and Economics hosted its Fifth Annual Sales Competition. This competition allowed students to engage in 20-minute sales scenarios, where they showcased their skills to pitch Dell Small Business products to corporate buyers in simulated role-plays. A panel of corporate sales professionals evaluated contestants based on their sales techniques, communication skills, and overall performance.
Influencer content is deeply ingrained in consumers’ daily routines and essential to influencer marketing strategies. Yet, marketers are increasingly dissatisfied with their influencer marketing outcomes, suggesting a need to clarify what makes influencer marketing content effective at driving product purchases. In this webinar, Moffett and Fennell will propose that the key lies in the two-dimensional consumer–influencer touchpoint experience.
If most people are engaging in healthy behaviors, such as eating a healthy diet or exercising regularly, that information can be used to motivate others to also engage in those behaviors. But when the reality is that most people don’t engage in healthy behaviors, how can consumers be motivated to start? New research by Aaron Garvey and colleagues finds that promoting increasing adoption of healthy behaviors, even when a majority of the population doesn’t engage in them, may hold the answer.
We are excited to announce the Gatton College of Business and Economics 5th Annual Sales Competition. Student contestants will compete in a 20-minute sales competition and be judged by corporate sales professionals on their performance. There will be prizes for 1st, 2nd, 3rd, 4th, and 5th place. How to Participate Interested corporate partners, please contact brian.murtha@uky.edu. Students, please click the registration button below to sign up.
A Competitive Edge in Supply Chain As one of Indiana’s top high school basketball players, Carissa Garcia understands the importance of a strong team and a systematic approach to the game. “In basketball, if you have a team full of great guards but your posts lack the necessary skills needed, other teams will scout this and quickly realize that is a weakness to help them win,” she explained.
LEXINGTON, Ky. (Nov. 29, 2023) — It’s an iconic episode of "Seinfeld" — Jerry tries to return a jacket and when asked why, he replies, “spite.” In fact, he goes on to explain, he didn’t care for the person who sold it to him. Unsurprisingly, the salesperson states that “spite” isn’t an acceptable condition for a refund. Maybe Jerry was a bit too honest. But you ever been caught in a similar situation — wanting to return an unwanted item for an unjustified reason?
