Usman, Umair, Tae Woo Kim, Aaron M. Garvey, and Adam Duhachek (2024) “The Persuasive Power of AI Ingratiation: A Persuasion Knowledge Theory Perspective,” Journal of the Association for Consumer Research, 9 (3), 319-331.
Ziegler, Alex, Tom DeCarlo, Michael Barone, & Adam W. Craig (2024) “The Power That Blinds: How Power and Persuasion Knowledge Affect Marketplace Interactions” Psychology and Marketing.
Lundberg, Josh, Adam W Craig, & John Peloza (2023) “How Temperature Affects Decision Making,” Psychology and Marketing, 40 (12), 2653-2667.
Burchett, Molly, Brian Murtha, and Ajay Kohli (2023), “Secondary Selling: Beyond the Salesperson-Customer Dyad,” Journal of Marketing, 87 (July), 575-600.
Li, Wenjing, David Hardesty, Adam Craig, & L. Song (2022) “Hidden Price Promotions: Could Retailer Price Promotions Backfire?” Journal of Retailing and Consumer Services, 64, 102797.
Hasford, Jonathan, Blair Kidwell, David M. Hardesty, and Adam Farmer (2022) “Your Cheatin’ Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud,” Journal of Consumer Research, 49 (1), 112-131.
Kidwell, Blair, Jonathan Hasford, Broderick Turner, David M. Hardesty, and Alex Zablah (2021) “Emotional Calibration and Salesperson Performance,” Journal of Marketing, 85 (6), 141-161.
Farmer, Adam, Blair Kidwell, and David M. Hardesty (2021) “The Politics of Choice: Political Ideology and Intolerance for Ambiguity,” Journal of Consumer Psychology, 31 (1), 6-21. Top cited article in the Journal of Consumer Psychology 2020-2021 and 2021-2022.
Mead, James, Rob Richerson, Wenjing Li (2020). Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising. Journal of Retailing, 96 (2), pp.282-296.
Magnotta, Sarah, Brian Murtha, and Goutam Challagalla (2020), “The Joint and Multi-level Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople’s Efforts,” Journal of Marketing Research, 57 (August), 695-716.
Chase, Kevin and Brian Murtha (2019), “Selling to Barricaded Buyers,” Journal of Marketing, 83 (November), 2-20.
Li, Wenjing, David Hardesty, Adam Craig (2018) “The Impact of Dynamic Bundling on Price Fairness Perceptions” Journal of Retailing and Consumer Services, 40 (January), 204-212.
Mead, James and David M. Hardesty (2018), “Price Font Disfluency: Anchoring Effects on Future Price Expectations,” Journal of Retailing, 94 (1), 102-112.
Kidwell, Blair, R. Adam Farmer, and David M. Hardesty (2013), “Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals,” Journal of Consumer Research, 40 (August), 350-367.
