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The University of Kentucky’s Master of Science in Marketing is a 30 credit-hour graduate program focused on preparing students for advanced careers in marketing. Students will develop a strategic understanding of the role of marketing and develop both the qualitative and quantitative tools needed for advanced marketing careers.

With 10 specialized classes, the University of Kentucky Master of Science in Marketing (MSM) program is designed to deepen your understanding of strategic marketing practices and operations. Housed in the Gatton College of Business and Economics, this flexible program features intimate class environments with top ranked faculty. This program is available to all majors and professional backgrounds and opens the highly competitive careers in one of the world's fastest growing fields. 

Flexible.

Attend classes online in real-time, in-person, or in combination.

Curriculum

Classes are scheduled both during the day and early evening to accommodate part-time students.

Interested in Part-Time? Contact Leslie Vincent to develop a personalized plan!

 

Explore our curriculum and electives

Learn More

4 core classes (12 credit hours)

Note: 700 level courses may only be taken with permission of instructor for MSM students.

MKT 600 (Marketing Management) or MKT 700
MKT 601 (Marketing Research) or MKT 763
MKT 610 (Consumer Insights) or MKT 711 or 712
MKT 611 (New Product Development – Capstone).

6 elective courses (18 credit hours)

Choose 6 electives from the following:

MKT 615 (Marketing Communications and Social Media)
MKT 620 (Digital Marketing and Analytics)
MKT 622 (Personal Selling and Sales Management)
MKT 625 (Branding)
MKT 629 (Marketing Analytics and Data Visualization)
MKT 651 (Corporate Social Responsibility)
MKT 530 (Services Marketing Management)
MKT 590 (Special Topics in Marketing)
MKT 630 (Supply Chain Management)
MKT 695 (Independent Study)

 Or other graduate level courses approved by the program director.

Career

The Graduate Center (GC) offers comprehensive career support services to all Gatton College of Business and Economics MBA and MS students. Students receive assistance in everything needed to launch a successful career during and after graduation, from resume development and job searches to LinkedIn profile buildout and interview preparation.

Graduate Center Events

View Upcoming Events

Admissions

At the University of Kentucky, members of our Master of Science in Marketing community make positive contributions to their chosen fields and fellow members of the cohort. Our program builds a tight-knit group of individuals who accompany each other on this journey. The ideal candidate is thoughtful and driven with the desire to develop further their leadership skills and the initiative to expand their tool belt on a timeline that best suits them.

Have questions?

For a more detailed understanding of our specific admissions requirements, schedule a 1:1 session with our team. We look forward to answering any questions you may have while guiding you through this process.

Schedule a Meeting

Application Deadlines

Fall Semester

 Application Deadline
Domestic StudentsJuly 26th
International Students April 15th

Spring Semester

 Application DeadlineNotification Date
Round 1June 1stJuly 3rd
Round 2August 1stSeptember 5th 
Round 3*September 1stOctober 3rd
Round 4**December 1stDecember 19th

* Round 3 is the Final Deadline for International Students

** Round 4 is the Final Deadline for Domestic Students

Follow these steps to apply.

Application

Complete an online application and submit the application fee. An application is considered complete/ready for review once all supporting documents have been received by the University of Kentucky Graduate School.

This program starts in late August for Fall semester and early January for Spring semester. Applicants must complete the program specific application requirements to be considered for admission into the degree program. Incomplete files will not be reviewed.

Once the application is complete, it will be reviewed by the Admissions Committee within 3-4 weeks of admission.


Disclaimer: Applicants for fall 2025 who apply prior to March 1, 2025 will only need to submit their transcripts, one letter of recommendation, and resume. Fall 2025 applicants who apply after March 1, 2025 will have the option to submit the additional materials listed below.

Application Checklist

  • Minimum undergraduate GPA of 2.75 (out of 4.0)

  • Undergraduate transcripts

    • Unofficial digital copies can be uploaded into the application

    • Once admitted, official transcripts are required

  • Two Letters of Recommendation

  • Personal Statement: In 800-900 words, discuss the reasons you want to pursue the MS in Marketing. Discuss your career goals, how the MS in Marketing is in alignment with those goals, and your previous experience.

  • Resume

  • Kira Video Interview

  • International applicants must submit proof of English Proficiency

    • Official, valid TOEFL, IELTS or Duolingo

    • Official attestation from your university verifying method of instruction is English


International candidates: Learn more about additional/differing requirements:

English Proficiency waivers are required for all applicants whose native language is not English.

Waivers may also be considered to students whose institutions will document that all of their instruction was in English

For the Graduate School, the minimum acceptable TOEFL score is 550 (paper-based), 213 (computer-based), or 79 (internet-based). The minimum IELTS score is 6.5. The minimum Duolingo score is 115.

$75 application fee

English Proficiency Waiver Information

English Proficiency waivers can be offered to students who earned their bachelors' degrees from other U.S. universities. Waivers may also be considered to students whose institutions will document that all of their instruction was in English.

International candidates in the program must take at least nine credit hours per semester in order to maintain the full-time student status. Candidates may apply for a reduced course load the last semester.

For more information, consult our International FAQ

GRE and GMAT Information

Currently, both GRE and GMAT scores are being waived for Fall 2023 and Spring 2024 admissions.

GRE Online Exam

GMAT Online Exam


GRE/GMAT Waiver

Applicants with an earned bachelor's degree or higher from the University of Kentucky within the last three years with a 3.4 (out of 4.0) GPA or better.

Applicants already in possession of a terminal degree such as a JD, Ph.D., MD, PharmD, or equivalent

Applicants who are presently enrolled in a terminal degree program such as a JD, Ph.D., MD, PharmD, with good academic standing

Applicants with extensive (5+) relevant professional experience, especially those in leadership positions

Ready to start your application?

Now that you know the admission and application requirements, you are ready to start your application to the Master of Science in Marketing Program. You can save your progress and return to your application as needed until you are ready to submit it.

Not quite ready and need more detailed understanding of our requirements?

Schedule an info session today!

We look forward to answering any questions and guiding you through this process.

Tuition

Cost of Attendance

The University of Kentucky’s Cost of Attendance (COA) estimates annual student expenses, including tuition, fees, housing, meals, books, and personal costs. It varies by residency, enrollment, and housing, and helps determine financial aid eligibility. 

Students can use the Net Price Calculator to create a personalized financial plan.

Learn More

Tuition and Fees

The University of Kentucky's Tuition and Fees page provides detailed information on the costs associated with enrollment for the academic year.

Additional fees may apply for certain courses, such as lab or material fees. For a comprehensive breakdown of tuition rates, mandatory fees, and other associated costs, please refer to the official Tuition and Fees page.

Learn More

MSM Financial Assistance

Scholarship and teaching assistant opportunities are available to selected students. 

The application deadline is July 24th.

Apply Today

Financial Assistance

UK Office of Student Financial Aid

Many UK students utilize the comprehensive resources available from the UK Office of Student Financial Aid, including federal student loan programs.

Employee Education Program (EEP)

The University of Kentucky’s Tuition Assistance Programs offer a valuable benefit for eligible employees pursuing graduate business degrees. These programs significantly reduce or eliminate tuition costs, making advanced education more accessible and financially sustainable.

Refunds

Students can find tuition refund policies, deadlines, amounts, and other important information on the Student Account Services website.

Learn More

Financial Aid Counseling

Individual appointments are available for assistance with our team of financial aid counselors

Find your counselor

Schedule a Session

University Level Funding Opportunities

The University of Kentucky Graduate School provides various funding opportunities for graduate students through fellowships, assistantships, and support funding. 

More Information

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Connect With Us

Leslie Vincent

Associate Director, MS in Marketing Marketing and Supply Chain
Email
leslie.vincent@uky.edu
Phone
(859) 257-1807

Yingnan Song

headshot_song_yingnan
International Affairs International Recruiter
Location Detail
Gatton B&E - 331
Email
yingnan.song@uky.edu

Christina Yantorno

Graduate Center Director, MS Recruitment
Location Detail
Gatton B&E - 331C
Email
christina.yantorno@uky.edu
Phone
(859) 218-5550

Have questions about a Master of Science in Marketing?

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