The University of Kentucky’s Master of Science in Marketing is a 30 credit-hour graduate program focused on preparing students for advanced careers in marketing. Students will develop a strategic understanding of the role of marketing and develop both the qualitative and quantitative tools needed for advanced marketing careers.
With 10 specialized classes, the University of Kentucky Master of Science in Marketing (MSM) program is designed to deepen your understanding of strategic marketing practices and operations. Housed in the Gatton College of Business and Economics, this flexible program features intimate class environments with top ranked faculty. This program is available to all majors and professional backgrounds and opens the highly competitive careers in one of the world's fastest growing fields.
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Classes are scheduled both during the day and early evening to accommodate part-time students.
MKT 600: Marketing Management
MKT 610: Consumer Insights
MKT 615: Marketing Communications and Social Media
MKT 622: Personal Selling and Sales Management
MKT 625: Branding
MKT 601: Marketing Research
MKT 611: New Product Development
MKT 620: Digital Marketing and Analytics
MKT 629: Marketing Analytics and Data Visualization
MKT 651: Corporate Social Responsibility
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Contact Leslie Vincent to develop a personalized plan!
At the University of Kentucky, members of our Master of Science in Marketing community make positive contributions to their chosen fields and fellow members of the cohort. Our program builds a tight-knit group of individuals who accompany each other on this journey. The ideal candidate is thoughtful and driven with the desire to develop further their leadership skills and the initiative to expand their tool belt on a timeline that best suits them.
For a more detailed understanding of our specific admissions requirements, schedule a 1:1 session with our team. We look forward to answering any questions you may have while guiding you through this process.
Fall Semester
Spring Semester
Round 1
Round 2
Round 3 (Note: This is the Final Deadline for International Students)
Round 4 (Note: This is the Final Deadline for Domestic Students)
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Complete an online application and submit the application fee. An application is considered complete/ready for review once all supporting documents have been received by the University of Kentucky Graduate School.
This program starts in late August for Fall semester and early January for Spring semester. Applicants must complete the program specific application requirements to be considered for admission into the degree program. Incomplete files will not be reviewed.
Once the application is complete, it will be reviewed by the Admissions Committee within 3-4 weeks of admission.
Disclaimer: Applicants for fall 2025 who apply prior to March 1, 2025 will only need to submit their transcripts, one letter of recommendation, and resume. Fall 2025 applicants who apply after March 1, 2025 will have the option to submit the additional materials listed below.
English Proficiency waivers are required for all applicants whose native language is not English.
Waivers may also be considered to students whose institutions will document that all of their instruction was in English
For the Graduate School, the minimum acceptable TOEFL score is 550 (paper-based), 213 (computer-based), or 79 (internet-based). The minimum IELTS score is 6.5. The minimum Duolingo score is 115.
$75 application fee
English Proficiency waivers can be offered to students who earned their bachelors' degrees from other U.S. universities. Waivers may also be considered to students whose institutions will document that all of their instruction was in English.
International candidates in the program must take at least nine credit hours per semester in order to maintain the full-time student status. Candidates may apply for a reduced course load the last semester.
For more information, consult our International FAQ
Currently, both GRE and GMAT scores are being waived for Fall 2023 and Spring 2024 admissions.
GRE Online Exam
GMAT Online Exam
GRE/GMAT Waiver
Applicants with an earned bachelor's degree or higher from the University of Kentucky within the last three years with a 3.4 (out of 4.0) GPA or better.
Applicants already in possession of a terminal degree such as a JD, Ph.D., MD, PharmD, or equivalent
Applicants who are presently enrolled in a terminal degree program such as a JD, Ph.D., MD, PharmD, with good academic standing
Applicants with extensive (5+) relevant professional experience, especially those in leadership positions
Now that you know the admission and application requirements, you are ready to start your application to the Master of Science in Marketing Program. You can save your progress and return to your application as needed until you are ready to submit it.
Not quite ready and need more detailed understanding of our requirements?
Schedule an info session today!
We look forward to answering any questions and guiding you through this process.
Cost of Attendance
Tuition and Fees
Financial Assistance
MSM Financial AssistanceScholarship and teaching assistant opportunities are available to selected students. The application deadline is July 24th.
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Refunds
Students can find tuition refund policies, deadlines, amounts, and other important information on the Student Account Services website.
University Level Funding Opportunities
The University of Kentucky Graduate School provides various funding opportunities for graduate students through fellowships, assistantships, and support funding.
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The Graduate Center (GC) offers comprehensive career support services to all Gatton College of Business and Economics MBA and MS students. Students receive assistance in everything needed to launch a successful career during and after graduation, from resume development and job searches to LinkedIn profile buildout and interview preparation.
As you hone your career search as a student in the MS in Marketing program, you can also expect to receive guidance and networking from our faculty who bring their own extensive experience in industry into the classroom.
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