Jordan Moffett is an assistant professor of Marketing at the University of Kentucky. Before joining the University of Kentucky, Moffett was a research fellow for the University of Washington’s Center for Sales and Marketing Strategy and completed her Ph.D. at Louisiana State University.Moffett’s research focuses on relationship marketing theory and strategy with an emphasis in customer-firm communication, customer engagement, social media and video marketing experience design, and customer privacy in business-to-consumer and business-to-business markets. Her research has appeared in Journal of Academy of Marketing Science and Marketing Science Institute Working Paper Series, and has been presented at numerous marketing conferences. She has also co-authored a book chapter on customer engagement.
