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Jordan Moffett is an Assistant Professor of Marketing at the University of Kentucky. Moffett is a research fellow at the Sales and Marketing Strategy (SAMS) Institute and an affiliated researcher of the Center for Sales and Marketing Strategy at the University of Washington. She also currently serves as co-VP of Content Engagement for AMA TechSIG. Before joining the University of Kentucky, Moffett was a research fellow at the Center for Sales and Marketing Strategy at University of Washington and completed her Ph.D. at Louisiana State University.
Moffett’s research focuses on relationship marketing theory and strategy with an emphasis on data privacy and digital communication in both domestic and international markets. Her research has received over 1,600 citations and appears in the Journal of Marketing, Journal of Academy of Marketing Science, European Journal of Marketing, and Marketing Science Institute Working Paper Series. Her research has been presented at numerous marketing conferences, featured as a Marketing Science Institute webinar, and received various media mentions (e.g., Yahoo News, WARC, Fast Company). She has also co-authored a book chapter on customer engagement.
With regard to teaching, Moffett currently teaches the Marketing Strategy and Planning Capstone class to undergraduate students. She has also won teaching awards at both the department and college levels, including a student-nominated award.
