Haoying received her Ph.D. in Supply Chain & Operations Management from the University of Texas at Austin and her MS and BS in Electrical and Computer Engineering from the University of Minnesota and Zhejiang University, respectively. She has previously worked as a senior development engineer at Seagate Technology (Minneapolis, MN) and as an Assistant Professor at Texas A & M University (College Station).Haoying conducts research in the Operations Management, Marketing, and Management of Information System interface. Her research has been published in Production and Operations Management, Manufacturing & Service Operations Management, Journal of Consumer Psychology, OMEGA, Journal of Marketing Behavior, Customer Needs and Solution. Her work has been presented at various conferences, including MSOM, POM, and INFORMS annual conferences. She also holds two U.S. patents.