Skip to main
University-wide Navigation
Haoying Sun Headshot
Categories
MBA Faculty
MSSCM Faculty
Faculty
Office Number
435N
Email
haoying.sun@uky.edu

Education

  • Ph.D., University of Texas at Austin, 2011
  • M. S., University of Minnesota, 1999
  • M. S., Zhejiang University, 1996
  • B. S., Zhejiang University, 1993

View CV

View Research Profile


Haoying received her Ph.D. in Supply Chain & Operations Management from the University of Texas at Austin and her M.S. and B.S. in Electrical and Computer Engineering from the University of Minnesota and Zhejiang University respectively. She has previously worked as an assistant professor at Texas A&M University (College Station) and as a senior development engineer at Seagate Technology (Minneapolis, Minnesota).  

Haoying conducts research in the operations management, marketing and management of information system interface. Her research has been published in Production and Operations Management, Manufacturing & Service Operations Management, Journal of Consumer Psychology, OMEGA, Transportation Research Part E: Logistics and Transportation Review, Journal of Marketing Behavior, Customer Needs and Solution. Her work has been presented at various conferences including MSOM, POM and INFORMS annual conferences. She also holds two U.S. patents.


Teaching Expertise:

  • Operations and Supply Chain Management
  • Decision Support Tool

Research Expertise:

  • Sustainable Operations
  • Retail Operations
  • OM/Marketing Interface
  • OM/MIS Interface

Selected Publications

  • Yinghao Zhang, Haoying Sun, Haipeng (Allan) Chen, and Zhongzhong Jiang, “Hidden Influences: How Information Accessibility-Diagnosticity and Relative Thinking Drive Dual Sourcing”, Major revision, Manufacturing & Service Operations Management.
  • Yen-Ting Lin, Haoying Sun and Shouqiang Wang, “Designing Sustainable Products under Co-Production Technology,” Manufacturing & Service Operations Management, Vol. 22, Issue 6, November-December 2020, pp 1107-1286. https://doi.org/10.1287/msom.2020.0881
  • Haoying Sun and Steve Gilbert, “Retail Price Competition with Product Fit Uncertainty and Assortment Selection,” Production and Operations Management, Vol. 28, No. 7, July 2019, pp 1658–1673. https://doi.org/10.1111/poms.13005
  • Haoying Sun and Lizhen Xu, “Online Reviews and Collaborative Service Provision: A Signal-Jamming Model,” Production and Operations Management, Vol. 27, No. 11, November 2018, pp 1960-1977. (Equal co-authorship) https://doi.org/10.1111/poms.12592
  • Steve Gilbert, Ramandeep Randhawa, and Haoying Sun, “Optimal Per-use Rentals and Sales of Durable Products and their Distinct Roles in Price Discrimination,” Production and Operations Management, Vol. 23, No. 3, March 2014, pp. 393–404. https://doi.org/10.1111/poms.12050