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Haoying Sun Headshot
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Haoying.Sun@uky.edu

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Education

  • PHD, The University of Texas at Austin, 2011
  • MS, University of Minnesota, 1999
  • MS, Zhejiang University, 1996
  • BS, Zhejiang University, 1993

Haoying received her Ph.D. in Supply Chain & Operations Management from the University of Texas at Austin and her MS and BS in Electrical and Computer Engineering from the University of Minnesota and Zhejiang University, respectively. She has previously worked as a senior development engineer at Seagate Technology (Minneapolis, MN) and as an Assistant Professor at Texas A & M University (College Station).

Haoying conducts research in the Operations Management, Marketing, and Management of Information System interface. Her research has been published in Production and Operations Management, Manufacturing & Service Operations Management, Journal of Consumer Psychology, OMEGA, Journal of Marketing Behavior, Customer Needs and Solution. Her work has been presented at various conferences, including MSOM, POM, and INFORMS annual conferences. She also holds two U.S. patents.

Selected Publications

  • S. M. Gilbert, R. Randhawa, and H. Sun. Optimal Per-use Rentals and Sales of Durable Products and their Distinct Roles in Price Discrimination. Production and Operations Management, 2014
  • H. Sun and L. Xu. Online Reviews and Collaborative Service Provision: A Signal-Jamming Model. Production and Operations Management, 2018
  • H. Chen and H. Sun. Mental Accounting for Percentages Revisited: The Role of a Computational Error. Journal of Marketing Behavior, 2018
  • H. Sun and S. Gilbert. Retail Price Competition With Product Fit Uncertainty and Assortment Selection. Production and Operations Management, 2019
  • W. Choi, H. Sun, H. Chen, and Y. L. Liu. Guess Who buys Cheap? The effect of Consumers’ Goal Orientation on Product Preference.. Journal of Consumer Psychology, 2020
  • H. Sun and S. Kumar. Manufacturer’s New Product Preannouncement Decision and Supplier’s Response. Production and Operations Management, 2020
  • Y. D. Lin, H. Sun, and S. Wang. Designing Sustainable Products under Co-Production Technology. Manufacturing & Service Operations Management, 2020