Daniel Sheehan, Ph.D.

Associate Professor, Chair - Department of Marketing and Supply Chain, Kincaid Endowed Associate Professor in Marketing and Supply Chain

Selected Publications

• Sheehan, Daniel, Ryan Hamilton, and Ramnath K. Chellappa (2022), "When Is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies," Journal of Consumer Research, 49 (4), 543–560. https://doi.org/10.1093/jcr/ucac005
• Sheehan, Daniel and Sara Loughran Dommer (2020), "Saving Your Self: How Identity Relevance Influences Product Usage," Journal of Consumer Research, 46 (6), 1076–1092. https://doi.org/10.1093/jcr/ucz037
• Sheehan, Daniel and Koert Van Ittersum (2018), "In-Store Spending Dynamics: How Budgets Invert Relative-Spending Patterns," Journal of Consumer Research, 45 (1), 49–67. https://doi.org/10.1093/jcr/ucx125
• Moffett, Jordan W., Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, and Alexander Bleier (2025), "The Taguchi Approach to Large-Scale Experimental Designs: A Powerful and Efficient Tool for Advancing Marketing Theory and Practice," Journal of the Academy of Marketing Science, 53 (3), 949–954. https://doi.org/10.1007/s11747-024-01059-0
• Van Ittersum, Koert, Brian Wansink, Joost M. E. Pennings, and Daniel Sheehan (2013), "Smart Shopping Carts: How Real-Time Feedback Influences Spending," Journal of Marketing, 77 (6), 21–36. Finalist, MSI/H. Paul Root Award for contribution to marketing practice.