Alexis Allen is the Associate Dean for Undergraduate Affairs and an Associate Professor of Marketing in the Gatton College of Business and Economics. Her research focuses on aspects of service encounters that can lead to higher quality customer experiences, as well as aspects of sales strategy from the firm perspective and the impact on both customer relationships and firm performance. Her research has been published in several premier outlets, including Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. Prior to working in academia, Alexis worked in the retail industry, as well as in collegiate athletics. She received her Ph.D. in Marketing from Florida State University. She also has an M.B.A. and a B.S. in Management, both from Southern Illinois University.
