The Department of Marketing & Supply Chain will develop students to understand customer buying behaviors, market research and analysis, product development, supply chain management, and pricing & promotions. The faculty have earned international reputations for knowledge creation in all areas of the customer value creation process, including buyer behavior, interorganizational relationships, marketing research, services and retail management and corporate social responsibility.
#17
Best Marketing School - Study.com
#44
Research Productivity in North America
UT Dallas Rankings 2018 – 2021
10,000+
Hours conducted in the Behavioral Research Lab