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Hold onto your tinsel, viewers, because this December episode of Simon Says is jam-packed with holiday cheer and Dean Sheather's signature shenanigans! Get ready for a wild ride as Dean Sheather whips up a sugary spectacle, reminisces about the year's wildest moments, and drops a hint about his next big project (think leg warmers and Santa hats!). Simon kicks things off by announcing his upcoming Christmas escape to the land of Oz – Melbourne, Australia, to be exact – where he'll be soaking up the sun and catching up with his brothers.
Ever feel like research is missing the big picture? A lot of experimental studies only scratch the surface, tackling a few variables at a time because of limited resources. Enter the Taguchi approach—a smart, efficient way to dig deeper and test many factors at once. Gatton faculty members Jordan Moffett and Dan Sheehan recently had their paper, "The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice" published in the Journal of the Academy of Marketing Science.
Gobble 'til you wobble! The November edition of Simon Says is here, and Dean Sheather is overflowing with gratitude for our amazing Gatton community! Join him as he gives thanks for our incredible donors, faculty, staff, and students and highlights some unforgettable fall break trips to Chicago and Nashville. You won't want to miss Dean Sheather's attempt at the Worst Wine Wind-down challenge, where he'll be taste-testing (and critiquing!) budget-friendly wines. Plus, Dean Sheather channels his inner child with a Thanksgiving-themed arts and crafts project!
Gatton College of Business and Economics
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