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Saeed Pakfard Headshot
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Ph.D. Candidate
Concentration in Marketing and Supply Chain
Email
spa460@uky.edu

Expected Graduation: 2029

I am a Ph.D. Candidate in Marketing (Consumer Behavior) at the University of Kentucky’s Gatton College of Business and Economics. I earned both my bachelor’s and master’s degrees in business-related majors and have nearly seven years of professional experience as a marketing supervisor in the food industry.

My research focuses on consumer psychology, judgment, and decision-making. I am particularly interested in how consumers perceive numbers and prices, respond to artificial intelligence, and make decisions in different contexts, including healthcare. My professional background has shaped my research interests and motivated me to better understand the psychological factors behind consumer behavior and their implications for real-world marketing. I also enjoy teaching marketing courses at the University of Kentucky, where I have the opportunity to share my knowledge and professional experiences while helping students connect marketing concepts to real-world applications.

Outside of academia, I enjoy staying active through soccer, tennis, running, and working out. I also love reading novels, listening to music, watching movies, and spending quality time with friends.