Publications generated from the Behavioral Research Lab


Garvey, Aaron M., Margaret Maloy, and Baba Shiv (2016), “The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference,” forthcoming at Journal of Marketing Research. 

Romero, Marisabel Adam W. Craig (2016), “Costly Curves: How Human-Like Shapes Can Increase Spending,” forthcoming at Journal of Consumer Research. 

Hille, Stephanie, Moritz Loock, and John Peloza (2016), “Best In Class or Simply The Best? The Impact of Absolute Versus Relative Eco-Labelling Approaches,” forthcoming at Journal of Public Policy & Marketing. 

Garvey, Aaron M., Frank A. Germann, and Lisa E. Bolton (2016), “Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit,” 
Journal of Consumer Research, 42(April), 931-951.

Garvey, Aaron M., Simon J. Blanchard, and Karen P. Winterich, “Turning Unplanned Overpayment into a Status Signal: How Mentioning the Price Paid Repairs Satisfaction”
Forthcoming at Marketing Letters

Alewine, H., and D. Stone, 2016, “The Joint Influence of Evaluation Mode and Benchmark Signal on Environmental Accounting Relevant Decisions”, Social and Environmental Accountability Journal.

Hasford, Jonathan, David M. Hardesty, and Blair Kidwell (2015) “More Than a Feeling: Emotional Contagion Effects in Persuasive Communication,” Journal of Marketing Research, 52(6), 836-847.

Kidwell, Blair, Jonathan Hasford, and David M. Hardesty (2015), “Emotional Ability Training and Mindful Eating,” Journal of Marketing Research, 52(1), 105-119.

Besharat, A., Varki, S., Craig, A. W. (2015) "Keeping consumers in the red: Hedonic debt prioritization within multiple debt accounts," Journal of Consumer Psychology, 25 (2), 311-316.

Guo, L., D. Stone, S. Bryant, B. Wier, A. Nikitkov, C. Ren, E. Riccio, M. Shen, S. Trabelsi, L. Zhang, 2013, “Are Consumers' Financial Needs and Values Common Across Cultures? Evidence from Six Countries", International Journal of Consumer Studies, 37:6, 675-688, doi: 10.1111/ijcs.12047.

Alewine, H., and D. Stone, 2013, “How Does Environmental Accounting Information Influence Attention and Investment?”, International Journal of Accounting and Information Management, 21: 1, 22-52. (Highly Commended Award Winner - Literati Network Awards for Excellence 2013)

Kidwell, Blair, R. Adam Farmer, and David M. Hardesty (2013) “Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals,” Journal of Consumer Research, 40 (August), 350-367.

Hardesty, David M. and Tracy A. Suter (2013) “Maximizing Willingness to Bid with Buy-It-Now Auctions,” Journal of Business Research, 66 (4), 554-558.

Hardesty, David M., William O. Bearden, Kelly Haws, and Blair Kidwell (2012), “Enhancing Perceptions of Value Associated with Price Matching Guarantees,” Journal of Business Research, 65 (8), 1096-1101.