John Peloza PhD
Associate Dean for Research, Vernon and William Smith Professor of Marketing
John Peloza’s research focuses on corporate social responsibility and prosocial consumer behavior. His work has been published in leading marketing and management journals. Before pursuing an academic career, John worked for over a decade in the marketing communications industry with firms such as InBev, IBM, Subaru, Hewlett-Packard, and Procter & Gamble to name a few.