John Peloza PhD

Associate Dean for Research, Graduate and International Affairs and Carol Martin Gatton Professor

John Peloza’s research focuses on corporate social responsibility and prosocial consumer behavior. His work has been published in leading marketing and management journals. Before pursuing an academic career, John worked for over a decade in the marketing communications industry with firms such as InBev, IBM, Subaru, Hewlett-Packard, and Procter & Gamble to name a few.

Contact Information

Department: Marketing and Supply Chain
Email: john.peloza@uky.edu
Office: 435S

Education

PhD, University of Calgary, 2006
BA, Wilfrid Laurier University, 1993

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Selected Publications

A. Allen, A. M. Eilert, and J. Peloza. “How Deviations from Performance Norms Impact Prosocial Behavior". Journal of Marketing Research, 2018

I. Norris, A. Allen, and J. Peloza. C2B: Addressing the Sustainability Imperative Through a Consumer-to-Business Paradigm. Journal of the Association for Consumer Research,

K. Kristofferson, K. White, and J. Peloza. "The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Impacts Subsequent Prosocial Action". Journal of Consumer Research, 2014

J. Peloza, M. Loock, J. Cerruti, and M. Muyot. "Sustainability: How Stakeholder Perceptions Differ From Corporate Reality". California Management Review, 2012

J. Peloza and J. Shang. "How Can Corporate Social Responsibility Activities Create Value for Stakeholders? A Systematic Review". Journal of the Academy of Marketing Science, 2011