Department of Marketing and Supply Chain

#44 Research Productivity in North America, UT Dallas Rankings 2018 – 2021

$58,770 Average Starting Salary

10,000+ Hours conducted in the Behavioral Research Lab

The Department of Marketing & Supply Chain will develop students to understand customer buying behaviors, market research and analysis, product development, supply chain management, and pricing & promotions. The faculty have earned international reputations for knowledge creation in all areas of the customer value creation process, including buyer behavior, interorganizational relationships, marketing research, services and retail management and corporate social responsibility.

Four individuals are standing together around a small table at a professional event. The table holds a vase with flowers and a booklet. They appear to be smiling and dressed in business attire. A large screen in the background displays information, including the names UPS, DHL, Amazon, Intel, Toyota, and Walmart Global.

University of Kentucky Supply Chain Forum connects students with industry leaders navigating global complexity

two individuals in formal attire, engaged in a conversation. One is holding a pen and wearing a name tag, standing in a room with beige walls.

Gatton faculty member uses AI role-play to expand hands-on sales training

Tonie Morgan, in a blue and white Kentucky uniform, dribbles the ball on the court during a game against Georgia. The background shows a crowd of spectators.

Gatton graduate student Tonie Morgan selected in 2026 WNBA Draft

Tonie Morgan, a student in the University of Kentucky’s Gatton College of Business and Economics, was selected in the 2026 WNBA Draft. Morgan, who is pursuing a Master of Science in Marketing (MSM) at Gatton, was selected by the Chicago Sky with the No. 32 overall pick.