The Department of Marketing & Supply Chain will develop students to understand customer buying behaviors, market research and analysis, product development, supply chain management, and pricing & promotions. The faculty have earned international reputations for knowledge creation in all areas of the customer value creation process, including buyer behavior, interorganizational relationships, marketing research, services and retail management and corporate social responsibility.
Recently, our MS in Supply Chain Management students had the chance to apply what they’re learning in the classroom to real industry scenarios with Valvoline Global Operations. Their story highlights exactly why real-world engagement is such an important part of the Gatton experience.
The Gatton College of Business and Economics is pleased to share that Adam Craig, Associate Professor of Marketing, has been appointed as an inaugural member of the Board of Directors for the North American Securities Administrators Association (NASAA) Investor Protection and Education Foundation.
Jordan Moffett, Assistant Professor of Marketing at the Gatton College of Business and Economics, has co-authored new research published in the Journal of Marketing titled “Customer Data Privacy Stewardship.” The study urges companies to stop treating data privacy as a mere compliance obligation and start viewing it as a strategic advantage.
David Hardesty, Ph.D,Gatton Endowed Chair and University Research Professor, has been selected to receive the prestigious Lifetime Achievement Award from the American Marketing Association's Retail and Pricing Special Interest Group.
