Haoying Sun's publication titled "Supply Chain Planning: A Case for Hybrid Cross-Docks” won the 2022 Best Paper award at Omega: The International Journal of Management Science.
LEXINGTON, Ky. (Nov. 22, 2022) — It’s coined “the most wonderful time of the year” — the holiday season is in full swing and with that comes the hustle and bustle of holiday shopping. During the months of November and December, the economy relies heavily on consumer spending. In recent years, the COVID-19 pandemic has resulted in more shoppers tightening their budgets. Now, with inflation and supply chain challenges, many are left to wonder: will this trend continue?
Brian Murtha's paper, "Secondary Selling: Beyond the Salesperson-Customer Dyad," with Molly Burchett, Gatton Ph.D.
The 4th Annual Sales Competition will consist of students competing in a 20-minute sales competition judged by corporate sales professionals on their performance. For the competition, students will be selling Dell Small Business products to a corporate buyer in a 15 – 20 minute role-play (students will receive the role-play case two weeks prior to the event).
Gatton College of Business and Economics’ MS Supply Chain Management Program (MSSCM) cohort just completed their industry project course with companies from Toyota, Valvoline, Tempur Sealy International, Kroger, Expeditors, Alltech and UK Purchasing.
Assistant Marketing Professor, Alexis Allen, along with researchers from the University of New Hampshire, Texas A&M University, and Florida State University published a new paper in the Journal of Marketing that examines the effect among salespeople of three negative personality traits – Machiavellianism, narcissism, and psychopathy.
A paper co-authored by Haipeng (Allan) Chen has been accepted for publication in the Journal of Consumer Psychology. The paper examines how consumers neglect the cumulative effect in processing sequential changes. The Early Bird Gets Two Worms
Researchers from the University of Kentucky's Gatton College of Business, University of Technology Sydney, and University of Illinois-Chicago published a new paper in the Journal of Marketing that examines the customer response and satisfaction implications of using AI agents versus human agents.
A paper co-authored by Allan Chen, Professor and Marketing Department Chair, has just been accepted for publication by Management Science. Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions.
Holiday spending is driven largely by the current economic climate, among other factors. In order to help consumers keep their holiday budgets in check, WalletHub asked a panel of experts to share money-saving advice and insight on factors that affect holiday spending in this article.
