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Join the Sales Club for the Sales Etiquette Workshop on September 17th at 5:00PM.

 

In order to qualify to attend the workshop, you MUST come to the first Sales Club meeting being held on Tuesday, September 9th in Gatton Room 191. All are welcome to attend the etiquette workshop, but priority will be given to juniors and seniors in the Sales Certificate Program. It’s a first-come, first-served basis who have attended the first session of Sales Club.

Attendance is limited to a maximum of 50 students. Only students who receive a confirmation email have been accepted to attend.

Register

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Objective

To equip sales students with the knowledge and skills necessary to navigate business meals with confidence and professionalism, fostering positive impressions and strengthening business relationships.

 

This module provides a comprehensive framework for mastering professional dining etiquette, integrated with critical skills for navigating sales-based challenges during business meals. This training is essential for building strong client relationships, resolving issues effectively, and representing our organization with confidence and strategic foresight.

Workshop Timeline

5:00 – 5:10 pmWorkshop starts with welcoming students and providing overview of session activities
5:10 – 5:30 pmReview best sales practices 
5:30 – 6:30 pmDinner will be served, and the activities will begin
6:30 – 6:45 pmEach table will debrief activities
6:45 – 7:30 pmWorkshop host will debrief and close session

Key Areas of Focus:

A man and women in aprons planning and speaking to each other

Strategic Planning & Preparation

This includes thoughtful venue selection, timely reservations, discreet handling of dietary needs, and understanding host/guest roles to set the stage for a successful engagement.

Smiling coworkers in restaurant talking during business lunch

Professional Arrival & Seating

Guidance on punctuality, making impactful introductions, and adhering to proper seating protocols to establish a positive first impression.

Two people ordering food and drinks with the help of their waiter

Navigating the Meal with Finesse and Sales Acumen

This section provides detailed instruction on appropriate food and drink ordering, mastery of utensil and napkin etiquette, and engaging in professional conversation while avoiding sensitive topics. Crucially, it will also equip participants to:

Casual Catering Discussion Meeting Colleagues

Negotiate Effectively

Learn techniques for subtle negotiation and persuasion during the meal, understanding cues and opportunities without disrupting the dining experience.

Sales associate and client having dinner in a restaurant

Resolve Customer Satisfaction Issues

Develop strategies for gracefully addressing concerns or complaints, turning potential negatives into opportunities for strengthened relationships.

Women watching waiter pour wine into wine glass

Maintain Professionalism

Best practices for responsible alcohol consumption, appropriate cell phone usage, and gracefully handling unexpected mishaps, all while keeping business objectives in mind.

People paying in restaurant by credit card reader

Polished Conclusion & Follow-up

Best practices for managing the bill, appropriate tipping, expressing sincere gratitude, and the importance of timely post-meal follow-up to solidify business relationships. The module also differentiates etiquette across various dining formats (formal, informal, buffet, networking).