Amir Zahedi is an assistant professor of marketing at the Gatton College of Business and Economics at the University of Kentucky. He received his Ph.D. in Marketing from Iowa State University and holds an M.Sc. in Entrepreneurship and a B.Sc. in Industrial Engineering from top universities in Iran. His research is focused on empirically studying the impacts of digital technology disruptions in the contemporary business landscape. His interests also extend to exploring digital technology disruptions in various contexts, including sales domains, entrepreneurial ventures, the entertainment industry, and B2B/B2G sectors. Amir's methodological expertise as a quantitative empirical modeler includes quasi-experimental causal inference, econometric modeling, panel data analyses, and event studies. He has also utilized web scraping, text analysis, topic modeling, survey research, and interviews to study various phenomena across his research. His academic excellence is highlighted by numerous prestigious awards, including: winner of the first-place award in the PDMA Doctoral Dissertation Proposal Competition, winner of the Marketing Strategy SIG Doctoral Student Research Award, winner of the Best Paper Award in Track at the AMA Conference, and finalist in Institute for the Study of Business Markets (ISBM) Doctoral Support Award Competition. He also received the Iowa State University’s Graduate College Research Excellence Award and Teaching Excellence Award.His pre-academic career includes entrepreneurial roles in startups and managerial positions in SMEs. Outside academia, Amir, a former collegiate basketball player, still occasionally hits the court for a game and enjoys refining his coffee barista skills and cooking diverse cuisines.