The faculty in the department are world-renowned experts in their fields, including the consumer behavior, strategy and modelling domains of marketing research. We strive to publish high quality, impactful research in the top academic journals in our field. Our research efforts are supported by resources such as our behavioral lab, access to many local Fortune 500 companies, and our CEDAR series which brings leading scholars from around the world to our campus. Recent publications include articles in marketing journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research.