Marketing & Supply Chain

Preparing students to play a leading role in the creation of customer value within organizations.

The Department of Marketing & Supply Chain faculty have earned international reputations for knowledge creation in all areas of the customer value creation process, including buyer behavior, interorganizational relationships, marketing research, services and retail management, pricing, promotions, and corporate social responsibility. Students in the program develop an understanding of customer buying behaviors, marketing research and analysis, product development, supply chain management, pricing and promotions.

Contact Us

Department of Marketing & Supply Chain

Administrative Contact

Donnie Royse
Gatton 434B
(859) 257-1876
donnie.royse@uky.edu

Department Chair

David Hardesty
Gatton 438A
(859) 257-9419
david.hardesty@uky.edu