University of Kentucky American Marketing Association members answered the call to stay informed and competitive in the rapidly advancing marketing environment by placing second in a regional marketing competition.
To begin the activities on Friday, November 9, 2018, Carlos Lewis, Freddie Mack, Jerod Warren and Melissa White traveled to the University of Cincinnati Lindner College of Business to participate in a two-day American Marketing Regional Conference. On Friday, the students toured three of the top marketing agencies in the city: 84.51°, Cincinnati Bell and Empower.
Brian Murtha has been appointed to the Editorial Review Board of the Journal of the Academy of Marketing Science.
Doctoral student Daniel Chavez was selected as one of the twelve finalists for UK GradResearch Live! This event was born out of the University of Queensland’s 3-Minute Thesis (3MT) competition, a research presentation initiative that challenges graduate students to effectively communicate their research to a general audience, with a single slide, in three minutes or less. Chavez came in second in the competition. Congrats!
“Stacked Discount and Product Return,” a 2018 paper by Haipeng "Allan" Chen and colleagues Necati Ertekin and Jeff Shulman, has been accepted by Marketing Science Journal.
David Hardesty joins the Editorial Review Board for the Journal of Marketing Research.
Haipeng "Allan" Chen and coauthors have won the 2018 Naresh K. Malhotra award for the greatest long-term contribution to the Review of Marketing Research.
The 2018 Department of Marketing & Supply Chain Research and Teaching awards for Faculty and Students were announced this month. Congratulations to the following recipients!
Professor Alexis Allen received the 2018 Department of Marketing and Supply Chain Teaching Award.
Professor Aaron Garvey received the 2018 Department of Marketing and Supply Chain Research Award.
PhD Candidate Alex Ziegler received the 2018 Department of Marketing and Supply Chain Student Teaching Award.
The Department of Marketing & Supply Chain has further improved their UTD top 50 position for both Worldwide (#41) and North American (#38) research rankings. Congratulations to the Marketing & Supply Chain faculty on their continued productivity!
Brian Murtha has been appointed to the Editorial Review Board of the Journal of Marketing, an elite journal. Since its founding in 1936, the Journal of Marketing has played a significant role in the dissemination of marketing knowledge grounded in scholarly research, as well as in shaping the content and boundaries of the marketing discipline. Congratulations to Brian!
David Hardesty has an article forthcoming at the Journal of Consumer Research, an elite marketing journal. The work is entitled “Experiencing and Reasoning about Emotions in Evaluative Conditioning: How Emotional Ability Impacts Attitude Formation” and is co-authored with Jonathan Hasford from the University of Central Florida and Blair Kidwell from the University of North Texas. Congratulations to David and his coauthors!