David Hardesty has been named one of the Top 10 reviewers by the Journal of Retailing. Yahoo!
Aaron Garvey, assistant professor of marketing in the Gatton College, is finding new ways that branding and marketing affect consumer behavior. One of his recent research studies reveals that brands of sports equipment can improve human performance through purely psychological means that are unrelated to functional differences in a branded product’s materials, craftsmanship, or design.
Aaron Garvey's paper (with Margaret Maloy, Penn State University, and Baba Shiv, Stanford University), “The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference,” is forthcoming at the Journal of Marketing Research.
Adam Craig's paper (with Marisabel Romero, Colorado State), “Costly Curves: How Human-Like Shapes Can Increase Spending,” is forthcoming at the Journal of Consumer Research.
Anita Lee-Post and her team (Brent Sturlaugson and Bruce Swetnam from Architecture, Rebekah Radtke from Interior Design, and Yoonbai Kim from Economics) received the University's 2017 sustainability challenge grant to fund a research project, “Measuring Up: Sustainability Assessment of Campus Buildings at the University of Kentucky”. The goals of the project are (1) to expand the definition and evaluation of sustainability in the built environment to include environmental, social, and economic factors, and (2) to create a comprehensive metric that considers triple bottom line impacts.
Dr. Meike Eilert, from the University of Nebraska-Lincoln, will join the Department of Marketing and Supply Chain in July, 2017.
Doctoral student Alexander Ziegler was selected to receive travel stipend by the Association for Consumer Research (ACR). The ACR grants 20 travel stipends to Ph.D. students with an accepted competitive paper, working paper, special session, or film. The 2016 ACR Conference takes place in Berlin (Germany) and Alexander is scheduled to present “How Embarrassing for You (And Me): The Nature of Observer Embarrassment” (with John Peloza and Alexis Allen) in the competitive paper session.
The department welcomes two new faculty beginning this Fall. Joonwook Park joins the department as an Assistant Professor, and was most recently with Iowa State University. Leslie Vincent joins the department as a Lecturer, and was most recently with Eastern Kentucky University.
Alexis Allen’s paper, “One Firm’s Loss is Another’s Gain: Capitalizing on Other Firms’ Service Failures,” was recently awarded the SERVSIG Best Paper Award for 2015. This award is presented annually by SERVSIG to the author(s) of the best article in the services literature published during the previous calendar year.
At age 34, Oscar Portillo is not your "typical" undergraduate student at the University of Kentucky. In fact, there is nothing very typical about this native of Mexico who walked across the stage at Rupp Arena Sunday, May 8, and received his marketing degree from the Gatton College of Business and Economics.
Firms frequently promise consumers that use of their brands will improve performance outcomes. Whether it's a high school athlete considering the premier brands of basketball shoes, or a college student weighing which graduate test prep course to take, a ubiquitous marketing message remains “you will perform better with us.”